Quizzing, IIT Roorkee & Thomso, 2017 present

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The Donnie Azoff Memorial

Business Quiz

Aditya Rathi & Renju Kokkatt

Prelims.+10/0~Part points where applicable.Teams of 3 (or less).Top 8 teams qualify for the Mains.Marks will carry forward to the Mains.

1.This cartoon was published by Mike Peters, post the revelation of a scandal.

What has been blanked out?

Volkswagen.

2.A startup named "BRIAGO" by 13 year old Shubham Banerjee received funding from Intel in late 2014. It builds low cost Braille printers.

The name "BRIAGO" comes from the word "Braille" and what popular construction material used in these printers?

LEGOs.

3.What is common to all of these announcements made in 2013:

● Twitter's new compressed tweet service, "Twttr"● New Netflix categories such as "Movies That Are In English But Still Require

Subtitles.”● The Shibasphere console from Toshiba● Samsung Eco Trees described as "a smart, eco-friendly air purifier that runs

on solar energy"● Underwater Basket Weaving course from Coursera

All of the announcements were made as an April Fool’s Day prank.

4.This is an image from the cover of the May 2013 edition of an American city-oriented magazine. This was photographed by Mitchell Feinberg. To whom do these shoes belong to?

Participants from the 2013 Boston Marathon, which suffered bomb explosions towards the end.

5.With such flavours as "Flirty", "Cheeky", "Sporty", "Smitten Sour", and "Chic", this is a "premium" candy brand launched in 2012, the brainwave of a person from a profession which often has much to do with fashion and business.

Who?

Maria SharapovaSugarpova

6*.The company redesigned the logo for its main product and revealed it in early 2012. This was co-designed in partnership with a design firm called Pentagram. The exercise began with the question by Paula Scher of Pentagram: "your name is ___________. Why are you a flag?".

This eventually led to a change in the core element of the logo, something that's been around for almost two decades. Which logo?

Microsoft Windows.

7.According to "The Onion", after his promotion, he addressed a meeting of the press and some shareholders of the company and promised to focus primarily on printers, because that was "the one thing people will always need".

Who?

Tim Cook.

In September 1998, the same month that Google was incorporated, its founders Larry Page and Sergey Brin set up their first office in X’s garage in Menlo Park. X was also one of Google's earliest employees, hired in 1999, and worked as the firm's first marketing manager.

X?

8.

Susan Wojcicki, CEO of Youtube.

9. Specific Term

The “Seven Sisters”

10*.“...Von Guericke's demonstration was performed on 8 May 1654 in front of the Reichstag and the Emperor Ferdinand III in Regensburg. Thirty horses, in two teams of 15, could not separate the hemispheres until the valve was opened to equalize the air pressure. In 1656 he repeated the demonstration with 16 horses (2 teams of 8) in his hometown of Magdeburg, where he was mayor. He also took the two spheres, hung the two hemispheres with a support, and removed the air from within. He then strapped weights to the spheres, but the spheres would not budge..."

This experiment was supposedly the inspiration behind the logo of which extremely popular brand(s)?

Fevicol.Levis.

11.#KholoBC is a social media campaign in Pakistan, that takes its name from a 2014 song of the same name released by performers Adil Omar and Ali Gul Pir. The song, the last two letters of which are a reference to an expletive familiar to speakers of Hindi and fans of Virat Kohli, advocates for the "opening" of what?

YouTube, which was banned in Pakistan in 2012.

12.Gary Gilmore was a notorious murderer and committed two gruesome murders. He was executed by a firing squad on January 17,1977 in Utah. His last three words have made him a legend in the world of business and branding.

What did his last words lead to?

Just Do It.

13.After India became independent in 1947, the Planning Commission was entrusted to oversee and direct the development of the nation. India grew rapidly in the 1950s, and in the late 1950s the Commission started facing difficulties in finding suitable people for the large number of enterprises that were being established in India as a part of its industrial policy. To solve this problem, the Planning Commission in 1959 invited Professor George Robbins of the University of California.

What resulted?

Indian Institutes of Management.

14.In Japanese culture it is widely believed that X brings good luck to thousands of high school students who sit for

their entrance examinations to gain an admission into Japan's top universities because coincidentally X in

Japanese translates to "You shall surely win" or "Be Victorious".

Y (manufacturers of X) responded to this fortuitous linguistic association by producing for the Japanese market

special types of X that carry additional exam-related symbols on their packaging. Also when the Japan Postal

service was being privatized, Y seized an opportunity and created a business model that didn't exist before. Y

partnered with the newly privatized post office and created a new package of X that could be posted, called X

Mail. People could write their message on the packaging, put a stamp on it and put it in the mail. Many post office

branches during exams decorate their stores with X branding which has now become a part of their culture.

What are X and Y?

X=Kit-Kat Y=Nestle.

15.

The AxeEffect.

16. Some concepts for this historic difference are:The upper-class women, particularly during the Victorian era, wore so many layers and required a servant or maid for help in dressing, while most men did it themselves.

A gentleman's sword was always worn on the left side, so that it could be drawn with the right hand

Some trace this back to military, traditionally, only men were a part of the military, and if you have a gun hidden in your shirt, it's easier to reach with the dominant hand

Mothers who are right-handed tend to hold baby using left hand and this makes breastfeeding easy

Funda?

Men’s buttons on the right, women’s on theleft.

17.X was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars and later extending to complete cars. The name S. S. Cars was changed to "X" in 1945. The company merged with BMC in 1965, got nationalised in 1975 and was bought by Y in 1990. Y sold X to Z in a 1.8 billion deal in 2008.

X, Y and Z.

X= JaguarY= FordZ= Tata

X is an Indian conglomerate primarily comprising companies related to the poultry industry, including processed food, animal vaccines, human and animal pharmaceutical and healthcare products. It was founded in 1971 in Pune, India and owned by the Rao family. In November 2010, the London section of X took a 99.9% share in Y, something adverse to their field of business. A lot of changes have been carried out since X’s ownership of Y and has led to questioning by the followers.

X and Y please.

18.

Venky’s and Blackburn Rovers

19. What brand is behind these advertisements?

Zomato

20*.

What is being demonstrated?

Airbags for pedestrians

21.

Henry Ford

Ford Model T being the reference

22.

Verghese Kurien

23*.

Apple, for the Apple Park.

24.

25.Recipe for what recent internet sensation?

Starbucks’ Unicorn Frappe