Post on 12-Jul-2015
"Bringing forth results, not only reports”
DEVELOPING BUSINESS BETWEEN FINLANDAND LATIN AMERICA
INTRODUCTION.5 EFFECTIVE TACTICS TO START IN BRAZIL.CONCLUSION.
"Bringing forth results, not only reports”
FOUNDER OF BIASSA
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
THE MOMENTTO GO TO LATAM IS NOW
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
#1USINGALL AVAILABLETOOLS
"Bringing forth results, not only reports”
FACTSONLY 5% OF THE BRAZILIAN POPULATION
IS FLUENT IN ENGLISH
RELEVANT DATA IS WRITTEN IN BRAZILIAN PORTUGUESE
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
GOOGLE.FI
About. 1.670,000 resultados
GOOGLE.COM.BR
Ca. 1.000,000 resultater
luminária decorativa luminária decorativa
- USE LOCAL LANGUAGE (BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES)
- USE GOOGLE BRAZIL (GOOGLE.COM.BR)
- DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH. (YOU MIGHT BE SURPRISED WITH THE OUTCOME)
"Bringing forth results, not only reports”
POSITIONING#2
"Bringing forth results, not only reports”
"Bringing forth results, not only reports”
FACTS
BRAZILIAN APPRECIATION FOR PRODUCTS COMING FROM EUROPE
200.000.000 + INHABITANTS
"Bringing forth results, not only reports”
A BRIEF OUTLOOK AT THE BRAZILIAN SOCIAL CLASSES
POPU
LATI
ON
PER
CLA
SS 50 MILLIONS
40 MILLIONS
30 MILLIONS
20 MILLIONS
10 MILLIONS
0 MILLIONS
2
8
42
30
44
50
6
18
CLASS A1 CLASS A2 CLASS B1 CLASS B2
CLASS C1 CLASS C2 CLASS D CLASS E
"Bringing forth results, not only reports”
#3"Bringing forth results, not only reports”
GET TO KNOW PEOPLE IN PERSON
GO TO A TRADESHOWAND LET DECISION MAKERS KNOW ABOUT YOURSELF AND YOUR COMPANY
NETWORK, NETWORK AND NETWORK
"Bringing forth results, not only reports”
BEFORE EXPORTING TO BRAZIL#4
"Bringing forth results, not only reports”
HAVE RELIABLE AND COMPETENT PARTNERS LIKE DSV THROUGHOUT
ALL THE SUPPLY CHAIN YOU WILL NEED THEM
NEVER UNDERESTIMATE BRAZILIAN BUREAUCRACY
INFORMATION TENDS TO COME IN BITS AND PIECES
"Bringing forth results, not only reports”
BYPASSING HIERARCHY
"Bringing forth results, not only reports”
COMMON SENSE PREVAILS
SEND A HEART SOFTNER
FIND AND TALK DIRECTLY TO WHO DECIDES
USE LINKEDIN TO FIND DECISION MAKERS
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"Bringing forth results, not only reports”
CONCLUSIONUse All avaible Resources (Biassa, Danish Consulate, Freelancers, Google.com.br)
Get the messages sent out in Portuguese. Only 5 % of the Brazilian population are �uent in English.
Build personal relationships
Bypass hierarchy
Do not underestimate the Brazilian Bureaucracy.
THANK YOU!
WWW.BIASSA.DK | CARLOS MONTEIRO | CM@BIASSA.DK
"Bringing forth results, not only reports”