Doing Business Between LATAM and Finland
Transcript of Doing Business Between LATAM and Finland
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"Bringing forth results, not only reports”
DEVELOPING BUSINESS BETWEEN FINLANDAND LATIN AMERICA
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INTRODUCTION.5 EFFECTIVE TACTICS TO START IN BRAZIL.CONCLUSION.
"Bringing forth results, not only reports”
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FOUNDER OF BIASSA
"Bringing forth results, not only reports”
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"Bringing forth results, not only reports”
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"Bringing forth results, not only reports”
THE MOMENTTO GO TO LATAM IS NOW
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"Bringing forth results, not only reports”
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"Bringing forth results, not only reports”
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#1USINGALL AVAILABLETOOLS
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FACTSONLY 5% OF THE BRAZILIAN POPULATION
IS FLUENT IN ENGLISH
RELEVANT DATA IS WRITTEN IN BRAZILIAN PORTUGUESE
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"Bringing forth results, not only reports”
GOOGLE.FI
About. 1.670,000 resultados
GOOGLE.COM.BR
Ca. 1.000,000 resultater
luminária decorativa luminária decorativa
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- USE LOCAL LANGUAGE (BRAZILIAN PORTUGUESE TO PERFORM YOUR SEARCHES)
- USE GOOGLE BRAZIL (GOOGLE.COM.BR)
- DO SEARCHES BOTH IN PORTUGUESE AND ENGLISH. (YOU MIGHT BE SURPRISED WITH THE OUTCOME)
"Bringing forth results, not only reports”
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POSITIONING#2
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"Bringing forth results, not only reports”
FACTS
BRAZILIAN APPRECIATION FOR PRODUCTS COMING FROM EUROPE
200.000.000 + INHABITANTS
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"Bringing forth results, not only reports”
A BRIEF OUTLOOK AT THE BRAZILIAN SOCIAL CLASSES
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POPU
LATI
ON
PER
CLA
SS 50 MILLIONS
40 MILLIONS
30 MILLIONS
20 MILLIONS
10 MILLIONS
0 MILLIONS
2
8
42
30
44
50
6
18
CLASS A1 CLASS A2 CLASS B1 CLASS B2
CLASS C1 CLASS C2 CLASS D CLASS E
"Bringing forth results, not only reports”
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#3"Bringing forth results, not only reports”
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GET TO KNOW PEOPLE IN PERSON
GO TO A TRADESHOWAND LET DECISION MAKERS KNOW ABOUT YOURSELF AND YOUR COMPANY
NETWORK, NETWORK AND NETWORK
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BEFORE EXPORTING TO BRAZIL#4
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HAVE RELIABLE AND COMPETENT PARTNERS LIKE DSV THROUGHOUT
ALL THE SUPPLY CHAIN YOU WILL NEED THEM
NEVER UNDERESTIMATE BRAZILIAN BUREAUCRACY
INFORMATION TENDS TO COME IN BITS AND PIECES
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BYPASSING HIERARCHY
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COMMON SENSE PREVAILS
SEND A HEART SOFTNER
FIND AND TALK DIRECTLY TO WHO DECIDES
USE LINKEDIN TO FIND DECISION MAKERS
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"Bringing forth results, not only reports”
CONCLUSIONUse All avaible Resources (Biassa, Danish Consulate, Freelancers, Google.com.br)
Get the messages sent out in Portuguese. Only 5 % of the Brazilian population are �uent in English.
Build personal relationships
Bypass hierarchy
Do not underestimate the Brazilian Bureaucracy.
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THANK YOU!
WWW.BIASSA.DK | CARLOS MONTEIRO | [email protected]
"Bringing forth results, not only reports”