Need for Speed #Mobile

WEB DESIGN | SEO | PPC | SOCIAL

Andy ClaytonLead Designer - Atelier

ARE YOU LOSINGCUSTOMERS?

40% of users will leave a page that takes longer than three seconds to load.

Desktop = 53%Mobile = 34%Tablet = 12%

Mobile traffic in the UK has grown by 10% in the past year. Desktop usage has dropped by 10% within the same period.

More than half of Google searches now start on mobile.

NETWORK SPEED

THE CONSEQUENCESOF A SLOW SITE

Mobile pages that are 1 second faster had a 27% increase in conversion rate

Slow sites typically experience an increased bounce rate

WHAT ABOUT SEO?

RANK

If your website is slow it may not rank as well as faster loading websites in mobile search results.

MOBILE EXPERIENCE

Websites which are not optimised for mobile will typically see lower rankings for mobile search results.

HOW SLOW IS YOUR SITE?

Google Page Speed testmysite.thinkwithgoogle.com

Pingdom Tools tools.pingdom.com

Web Page Test webpagetest.org

GT METRIX gtmetrix.com

HOW TO IMPROVE THE SPEED OF YOUR SITE

• Server side improvements - http/2, Gzip compression, CDN• Content improvements - Minimise redirects, Reduce DNS lookups• CSS, JS and images optimisation - Minify Javascript, CSS, HTML ,

Optimise images

Site speed optimisation techniques can be divided into three categories

Cloudflare - www.cloudflare.com

IN SUMMARY• Mobile traffic has increased 10% in the past year to 34% of all web traffic• Faster mobile sites can increase the conversion rate of your website by 27%• If your website is slow it could appear lower in mobile SERP’s• If you don’t have a mobile friendly website you could appear lower in mobile SERP’s

THANK YOU

atelierstudios.com

andy.clayton@atelier-studios.com@iamandyclayton

@atelierstudios