DMSSO 2016 - Need for Speed #Mobile: Importance of Speed and Responsive Mobile pages by Andy Clayton...
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Need for Speed #Mobile WEB DESIGN | SEO | PPC | SOCIAL Andy Clayton Lead Designer - Atelier
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Transcript of DMSSO 2016 - Need for Speed #Mobile: Importance of Speed and Responsive Mobile pages by Andy Clayton...
Need for Speed #Mobile
WEB DESIGN | SEO | PPC | SOCIAL
Andy ClaytonLead Designer - Atelier
ARE YOU LOSINGCUSTOMERS?
40% of users will leave a page that takes longer than three seconds to load.
Desktop = 53%Mobile = 34%Tablet = 12%
Mobile traffic in the UK has grown by 10% in the past year. Desktop usage has dropped by 10% within the same period.
More than half of Google searches now start on mobile.
NETWORK SPEED
THE CONSEQUENCESOF A SLOW SITE
Mobile pages that are 1 second faster had a 27% increase in conversion rate
Slow sites typically experience an increased bounce rate
WHAT ABOUT SEO?
RANK
If your website is slow it may not rank as well as faster loading websites in mobile search results.
MOBILE EXPERIENCE
Websites which are not optimised for mobile will typically see lower rankings for mobile search results.
HOW SLOW IS YOUR SITE?
Google Page Speed testmysite.thinkwithgoogle.com
Pingdom Tools tools.pingdom.com
Web Page Test webpagetest.org
GT METRIX gtmetrix.com
HOW TO IMPROVE THE SPEED OF YOUR SITE
• Server side improvements - http/2, Gzip compression, CDN• Content improvements - Minimise redirects, Reduce DNS lookups• CSS, JS and images optimisation - Minify Javascript, CSS, HTML ,
Optimise images
Site speed optimisation techniques can be divided into three categories
Cloudflare - www.cloudflare.com
IN SUMMARY• Mobile traffic has increased 10% in the past year to 34% of all web traffic• Faster mobile sites can increase the conversion rate of your website by 27%• If your website is slow it could appear lower in mobile SERP’s• If you don’t have a mobile friendly website you could appear lower in mobile SERP’s
