Post on 20-Nov-2014
Business Plan of DIY Porcelain Shop
Business Plan of DIY Porcelain Shop
Group B7:Meng Yuan
Zhang JiZhao Lin
Tao CongWang Shuo
2010-02-27
CONTENTS
INTRODUCTION
COMPANY DESCRIPTION
PRODUCT&SERVICE
MARKET ANALYSE
FINANCIAL PLAN
CONCLUSION
ORGANIZATIONAL PLAN
Introduction
• Porcelain has a long –standing history since BC16th century
• Porcelain and pottery are quite different
• Porcelain has many uses
• The luxury and precious artifact
Company Description
China-china
• Company name :China-china
• Short term objective: break-even in 2 year Long term objective: the most successful
and unique porcelain shop in Ireland
•Mission Statement: Elegant but not expensive, spread China culture ,focus on participation
Product & Service
• Teaching customers make porcelain and pottery• Stitching broken porcelain • Customized porcelain and pottery• Providing different porcelain and pottery holders
• Sourcing : 60Euro to 80Euro each ton of importing porcelain clay-Kaolin from UK
Organizational Plan
China-china
• Ownership: private company 5 people: 51%, 15%, 13%, 11%,10%
• Opening Hours:
Organizational Plan
Management
• b
•a
Target Market
Market Analysis
• The people who really appreciate porcelain and collection• People buy porcelains as gifts • People have strong personality and innovation ability • The students who study artist and design
Main Competitors
• DIY handicraft shop: DIY candle shop, DIY soap shop etc
• Porcelains selling company
Market Analysis
Market shares
• Porcelains occupy an increasing market share in artwork industries.
• 32% in EU, 37% in US.
Financial Plan
Main Costs & Expenses
• Materials: Porcelain clay• Equipments for baking and shaping porcelains
• Rent • Electric• License• Marketing• Maintenance • Staff
Conclusion
• Lower cost, less risk
• Key to business: marketing, location, price
•Increasing market demand, potential market is large
•Materials can be recycled. Not damaging environment
• Low Investment: 70,000Euro
THANK YOU