Diving Into Activity-Based Research

Activity-based research is...

•  In the moment

•  Through the participant view

•  Un-invasive

And there’s no escape...

Connect during the moments of importance in life

Innovation

•  Multimedia responses

•  Longitudinal results

•  Mobile interaction

Best Practices

Best Practices: Different activities, different results

•  What activities are there?

•  When do you use a specific activity?

•  How do activities differ?

•  Amount of activities

•  Mix it up

•  Funnel technique

Best Practices

•  Record then reflect

•  Less is more

•  Re-occurring

Best Practices: Mobile

Activity-Based Case Study

Case Study: Group Discussions

Case Study: Show Me Tour

“I try and keep my desk at work neat. I don't like to have a lot of papers sitting out on my desk so I have an organizer on one side.”

“I also like my big computer screen, which allows me to really work on detailed graphics and web design work.”

Case Study: Photo Metaphor

“My friends and I could only go as far as our legs would take us, which led us on some great adventures, but also limited our exploration. It pushed us to be creative because we couldn't just bike to many restaurants, movie theaters or other traditional entertainment centers, it forced us to get creative and find fun in our own neighborhood.”

“I felt like a bird that had been freed. I didn't have to tell my parents all my plans ahead of time, and I could go into town when ever I wanted.”

Build Your Own Activity-Based Study

Questions?

Diving Into Activity-Based Research

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