distro - 2

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Transcript of distro - 2

We are more than a warehouse. We are more than a fleet of trucks. We are over two hundred professionals that love beer as much as much as any brewer and we are dedicated to your beer.

Why Choose Us?

Our mission is to show peoplethat there’s a better way

Craft

Long Viewthe

We don’t collect brands

We build them

2009 2010 2011 2102 2013

12,526

20,914

42,542

55,355

74,045CE Annual Growth

Long Viewthe

We don’t collect brands

We build them

2009 2010 2011 2102 2013

11,847

22,576

37,008

57,759

83,462CE Annual Growth

Long Viewthe

We don’t collect brands

We build them

2009 2010 2011 2102 2013

41,062

73,304

123,584

165,522

201,977

CE Annual Growth

Successis growing ALL 30+ breweries we represent: not just a few.

we are the #1 distributor for 80% of our distributed brands.

2009 2010 2011 2012 2013

602,331

832,204

1,209,788

1,496,233

1,867,045

Overall Growth

Successis knowing how to launch a newbrand in our local market.growing new business without undercutting existing portfolios

Launchthe

of a new brand is easy when you know how

44,578 CE’sfirst nine months:

Launchthe

of a new brand is easy when you know how

10,255 CE’sfirst six months:

How do we pull this off, time after time?

We know who we ain’t.• We don’t hire seasoned “pros”• We don’t pay-to-play• We don’t do incentive-based sales

We sell the right beer to the right account.

StructureThe success of our business is derived from the core structure of the organization. This sets us apart.

Delivery Systems• Cicerone Certified drivers

• Proper handling of beer means our network get the very best you are brewing

• Bio-diesel powered refrigerated trucks• We won’t deliver anything less than cold, fresh beer• Carrying beer with 4 semi-tractors, 8 trailers, and 42

delivery trucks• Refrigerated warehousing

• Two warehouses totaling over 85,000 sq. feet with 36,000 sq. feet of cold storage

• Expansion plans in 2014

Dedicated Support Staff• Key Account Managers

• Dedicated grocery• Sales & Event Staff

• We hire goal oriented, craft-trusted beer geeks• Marketing & Media Support

• Staff of 16 professionals in art, design, and PR• Custom POS and launch material support

Go-to-MarketWe partner with your brewery to create a successful launch. It sure doesn’t happen by accident.

Strategy Points• We are NOT brand collectors• We are NOT dollar oriented• We DO agree to goals• We find the RIGHT beer for the RIGHT accounts• We GROW each brewery account without

undercutting other portfolios

Territory Coverage

• 40,000 sq. mile service

area

• 20,000,000 population

base

• Sub-distributor partners

covering grocery channel

Bell Curve for Craft Sales

Craft Beer BarBottle Shop

High End Independent Chain Restaurant

Big Box Off Premise Grocery

Some C-Stores.Some groceryTraditional bar that sells all domestic

Profit – Craft RevolutionStyle, choice, food pairings

Cool, new, rare

More Price Elastic

Questions?

LEFT OVERSTotal Wine & More “Vendor Scorecard”

• Stone Distribution was ranked #1

Value of code-dating

Growth projection based on position in house• Initial• 3 years out

eoStar