Post on 01-Jul-2015
description
DISPLACEDISRUPT
1. FORCES OF CHANGE 2. INSIGHTS 3. THRIVE 4. DISRUPTORS
CHANGEDRIVING FORCES
DRIVING FORCES OF CHANGEGENERATIONAL SHIFT40% of US population under age of 30
FEW BARRIERS TO ENTRY
10X the innovators 1/10th the cost 100x the power
UNLIMITED CHOICEDepartment Stores Supermarkets Hypermarkets More online
INFORMATION OVERLOAD
REDUCTION
in DECISION quality
SATURATIONMobile PHONES OUTNUMBER PEOPLE
FRAGMENTATIONAny content, anywhere, any time. !AUDIENCES ARE BEING DIVIDED INTO SMALLER AND SMALLER SEGMENTS.
INDUST
RY
In the coming years, the core of every industry will be disrupted through changes in infrastructure; value propositions will change as a result of these new demand patterns
TECHNOLOGY
Ingenuity in the field of technology has changed nearly every aspect of our personal and professional lives.
Consumer adoption of technology has driven a fundamental change in the nature of our “consumption”
These forces of change have created new demand patterns industries are not equipped to address
INSIGHTS
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WE ARE ALL PART OF A MASSIVE SHIFT HAPPENING ACROSS THE WORLD THAT HAS US MOVING FROM. . .
AN ERA OF COMMAND, COERCION AND CONTROL...
TO AN AGE OF COOPERATION AND COLLABORATION...
This post-PC era presents us with a unique opportunity to understand people in a more complete context
Yet we continue to design for yesterday’s destination web rather than today’s
contextual web
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And we remain obsessed with technology itself, rather than exploring how to make it valuable for people. . .
!Less than 1/3 provide integration with GPS and native mapping software
less than 5% utilize the gyroscope
Of the top 100 apps published by brands...
Only 17% include iOS notifications
16% incorporate the camera
When was the last time you tapped on one of these?
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How many photo sharing apps do we need?
!
We can do better
We must start thinking about technology as a cultural practice...
And start designing for the everyday — thinking about the situations and scenarios where consumers welcome us, so long as we’re meaningful. . .
go #mustangs
The only thing holding back the vast majority of companies:
FEAR
Most frequently cited reasons for not galvanizing a commitment to innovation:
no money no time
no excuses
There is always time to
DO THE THINGS THAT MATTER
!!!!!!
Products and brands are both part of a unique context where they can provide tremendous value
Within this shared context is where the opportunity for creating value exists!!!!!!
PRODUCT BRAND
THRIVE
!
YOUR JOB IS TO CREATE A PLATFORM WHERE THE PASSIONS AND IDEAS OF PEOPLE CAN CONNECT AND GROW.
!
CULTURE IS A BYPRODUCT OF CONSISTENCY
KILL CONVENTION
CREATE DEMAND
DISRUPTORS
RETAIL
LOCATION INTELLIGENCE
REAL ESTATE
PUBLISHING
COMMERCE
RADIO