DISNEY MOVIE REWARDSGamification in Customer Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

DISNEY MOVIE REWARDS

• Disney created an

online gamified

loyalty rewards

program called Disney

Movie Rewards.

DISNEY MOVIE REWARDS

• Users earn points for

every Disney Blu-Ray,

DVD, CD, and theater

ticket they purchase.

DISNEY MOVIE REWARDS

• Users can also earn

points by testing their

Disney knowledge in

quiz games and by

taking surveys.

DISNEY MOVIE REWARDS

• Points can be cashed

in for Disney

merchandise and

experiences exclusive

to the rewards club.

DISNEY MOVIE REWARDS• Special sweepstakes,

coupons, and kids

activities are also

offered to participating

members.

DISNEY MOVIE REWARDS• Disney keeps customers

engaged with their brand

through this gamified loyalty

program, and they get to learn

more about their customers

through tracking their purchase

history and survey answers.