Post on 19-Jun-2015
On Demand Qualitative Market Research
@discuss_io info@discuss.io angel.co/discuss
“The biggest mistake entrepreneurs and marketers make is believing that their vision makes them understand what customers want… There are no facts in the building. Get out and talk to people.”
Steve Blank – Author, 4 Steps To The Epiphany
Why Do Products Fail?
Too Expensive
Time Constraints
Logistical Reasons
0% 20% 40% 60% 80%
Sources: KPMG, Greenbook
67%
44%
31%
Professional Researchers Are Constrained from using Qual
Researchers Are Constrained
Agency Marketing Panel Companies Field Services
Draft RFP
Moderates Interview
Transcribing
Video Analysis
Presentation Deck
Screening Interviews Scheduling
Email Target List
Gets Answer
Qual is Expensive Because it is Complicated
The Qualitative Research Process
Cloud Collaboration
Partners
Brands Recruiters
Agencies
Discuss.IO uses existing hardware infrastrucure and operates on low cost computers and basic webcams
All You Need To Get Started
Targeting Recruitment
+ Email Existing Lists + Recruit with Social Media
Targeting Connect with Millions
+ 7 Demographic Filters + 5 Custom Questions
Targeted Panelists
Average Online
6% agree to participate in “video discussion”
Client Defined Screener Survey
1.8 million
11 million
90,000
Discuss.IO Rapid Recruiter
On Demand Virtual Meeting Rooms
+ Webcam Interview + Screensharing + Document Markup Tools
Video Search Makes Analyzing Easy
Sequence and Share Highlight Reels
“Discuss.IO is much more actionable than anything else out there. They are opening up a huge underserved market… I see Discuss.IO as a pillar of how Post Foods will conduct research going forward”
Kelley Peters – VP, Consumer Insights
Customer Feedback
“Discuss.IO is much more actionable than anything else out there. They are opening up a huge underserved market… I see Discuss.IO as a pillar of how Post Foods will conduct research going forward”
DISCUSS.IO
ON DEMAND ACCESS TO MILLIONS Targeted participants drawn from an 11 million member consumer panel
LIVE WEBCAM INTERVIEWS On demand recorded video chat rooms. Includes screen sharing and document markup tools
VIDEO SEARCH Recorded video is synchronized to a keyword- searchable interactive transcript.
SHARE VIDEO CLIPS Locate, create, and share video clips with colleagues and clients in seconds.
Discuss.IO Streamlines the Process
On Demand Qualitative Market Research
@discuss_io info@discuss.io angel.co/discuss