FRESH SOAP

PRESENTED BY-DEEPAK KHANDELWAL

USE FRESH , GET FRESH

DIRECT MARKETING

• An interactive system of marketing which uses one or more

advertising media to effect a measurable response at any

location, forming a basis for creating and further developing

an ongoing relationship between an organisation and its

customers.

• Direct marketing is a form of advertising that reaches its

audience without using traditional formal

channels of advertising.

MISSION

• Our mission is to create value for customers and

shareholders by continually improving health and

reducing preventable illness through the use of our

soap.

PROCESS OF DIRECT MARKETING

GROWTH IN DIRECT

MARKETING

PUSH FACTOR•Changing demographic & life style•Increase competition•Increasing Media & sales cost

FACILITATING FACTORS•Advance data base technology •New communication technology•Increasing Online marketing

PULL FACTOR• Building relationship•More precise targeting

DIRECT MARKETING MANAGEMENT

SEGMENTATION

Baby soapEconomical Soap

Beauty Soap Antiseptic Soap

DIRECTMARKETING

DIRECTMAIL

TELESHOPING

DIRECT SELLING

TELEPHONIC

E-COMMUNICATIO

N

TECHNIQUES OF DIRECT MARKETING

DIRECT MAIL

• Targeting

• Personalisation

• Response rates can be high

• Can hold attention of reader/recipient.

TELESHOPPING

• Electronic shopping via television.

• Home base shopping.

• Toll free call.

• 24 x 7

TELEPHONIC

• Telemarketing is the use of the telephone call center

to attract prospects sell to existing customer and

provide servicing by tracking order and answering

question.

E-COMMUNICATION

We refer to e-communication as including

www.freshshop.com

E-mails

OTHER TECHNIQUES

• Network marketing

• Trade shows & exhibitions

• Hotels and Restaurants

• Gift Baskets

• Spas

• Coupon