Direct marketing
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Transcript of Direct marketing
FRESH SOAP
PRESENTED BY-DEEPAK KHANDELWAL
USE FRESH , GET FRESH
DIRECT MARKETING
• An interactive system of marketing which uses one or more
advertising media to effect a measurable response at any
location, forming a basis for creating and further developing
an ongoing relationship between an organisation and its
customers.
• Direct marketing is a form of advertising that reaches its
audience without using traditional formal
channels of advertising.
MISSION
• Our mission is to create value for customers and
shareholders by continually improving health and
reducing preventable illness through the use of our
soap.
PROCESS OF DIRECT MARKETING
GROWTH IN DIRECT
MARKETING
PUSH FACTOR•Changing demographic & life style•Increase competition•Increasing Media & sales cost
FACILITATING FACTORS•Advance data base technology •New communication technology•Increasing Online marketing
PULL FACTOR• Building relationship•More precise targeting
DIRECT MARKETING MANAGEMENT
SEGMENTATION
Baby soapEconomical Soap
Beauty Soap Antiseptic Soap
DIRECTMARKETING
DIRECTMAIL
TELESHOPING
DIRECT SELLING
TELEPHONIC
E-COMMUNICATIO
N
TECHNIQUES OF DIRECT MARKETING
DIRECT MAIL
• Targeting
• Personalisation
• Response rates can be high
• Can hold attention of reader/recipient.
TELESHOPPING
• Electronic shopping via television.
• Home base shopping.
• Toll free call.
• 24 x 7
TELEPHONIC
• Telemarketing is the use of the telephone call center
to attract prospects sell to existing customer and
provide servicing by tracking order and answering
question.
E-COMMUNICATION
We refer to e-communication as including
www.freshshop.com
E-mails
OTHER TECHNIQUES
• Network marketing
• Trade shows & exhibitions
• Hotels and Restaurants
• Gift Baskets
• Spas
• Coupon