Diploma in Management & Leadership Level 5

Information Based Decisions Making

Week- 8

By

Farakh Sattar.

Water Only

AIMS OF THE SESSION

To Introduce learners about SWOT Analysis.

To identify SWOT analysis in your specific area.

Practical application of SWOT Analysis.

Summary/Q&A

Introduction of SWOT analysis

SWOT Analysis provides a snapshot of the business position at a specific point in time.

S---------, W----------, O---------- and T---------- It highlights the change within the market and with the

growth of the business. SWOT analysis is a useful tool for reviewing whole

operations of an organization and for improving performance accordingly.

Introduction cont…

SWOT analysis is a strategic business tool that can be applied equally and powerfully to individuals.  Being an individual we can use it to review where we are now and where we could be…..Your strengths - your unique selling points

Your weaknesses - potential areas for personal development

Opportunities for career development - in the external environment that you could take advantage of

Threats - in the external environment - outside your control, to take into account when planning.

SWOT Analysis Environments

SWOT Analysis Internal Environment

External Environment

Strengths Opportunities

Weaknesses Threats

Matching internal environment/external environment

SO"Maxi-Maxi" Strategy

Strategies that use strengths to maximize opportunities

ST"Maxi-Mini" Strategy

Strategies that use strengths to minimize threats.

WO"Mini-Maxi" Strategy

Strategies that minimize weaknesses by taking advantage of opportunities

WT "Mini-Mini" Strategy

Strategies that minimize weaknesses and avoid threats

SWOT Applications

A SWOT Analysis can be used for: Personal Development. Workshop sessions brainstorm meetings Problem solving Planning Product evaluation Competitor evaluation

Summary & Q/A …………….