Diploma in Management & Leadership Level 5 Information Based Decisions Making Week- 8
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Transcript of Diploma in Management & Leadership Level 5 Information Based Decisions Making Week- 8
Diploma in Management & Leadership Level 5
Information Based Decisions Making
Week- 8
By
Farakh Sattar.
Water Only
AIMS OF THE SESSION
To Introduce learners about SWOT Analysis.
To identify SWOT analysis in your specific area.
Practical application of SWOT Analysis.
Summary/Q&A
Introduction of SWOT analysis
SWOT Analysis provides a snapshot of the business position at a specific point in time.
S---------, W----------, O---------- and T---------- It highlights the change within the market and with the
growth of the business. SWOT analysis is a useful tool for reviewing whole
operations of an organization and for improving performance accordingly.
Introduction cont…
SWOT analysis is a strategic business tool that can be applied equally and powerfully to individuals. Being an individual we can use it to review where we are now and where we could be…..Your strengths - your unique selling points
Your weaknesses - potential areas for personal development
Opportunities for career development - in the external environment that you could take advantage of
Threats - in the external environment - outside your control, to take into account when planning.
SWOT Analysis Environments
SWOT Analysis Internal Environment
External Environment
Strengths Opportunities
Weaknesses Threats
Matching internal environment/external environment
SO"Maxi-Maxi" Strategy
Strategies that use strengths to maximize opportunities
ST"Maxi-Mini" Strategy
Strategies that use strengths to minimize threats.
WO"Mini-Maxi" Strategy
Strategies that minimize weaknesses by taking advantage of opportunities
WT "Mini-Mini" Strategy
Strategies that minimize weaknesses and avoid threats
SWOT Applications
A SWOT Analysis can be used for: Personal Development. Workshop sessions brainstorm meetings Problem solving Planning Product evaluation Competitor evaluation
Summary & Q/A …………….