Post on 09-Jan-2017
Field Notes on Scaling Product
Management
Productized 2016
Diogo Rendeiro
diogo.rendeiro@zalando.de
leading online fashion in Europe
leading online fashion in Europe
~19 Mactive customers
~160 Mmonthly visits
leading online fashion in Europe
~19 Mactive customers
~160 Mmonthly visits
~ €3 Brevenue (2015)
Zalando went through different stages...
… and so did the role of Product Mgmt.
[0] Pioneers, Settlers & Town Planners by Simon Wardley [link]
Pioneers
Settlers
Town planners
Building an MVP
Pioneers
image: Padrão dos Descobrimentos By DAVID HOLT from London, England [CC BY-SA 2.0], via Wikimedia Commons [link]
… more MVPs
to 150 mEUR
… build what keeps the business growing
to 150 mEUR
340% to 510 mEUR
… build what keeps the business growing
image: Carcassone Meeple By MARTIN CATHRAE from Charleton, Canada [CC BY-SA 2.0], via Flickr [link]
Settlers
to 150 mEUR
340% to 510 mEUR
230% to 1,158 mEUR
… build what keeps the business growing
“processes”
“sustainability”
“profitability”
NPS
StakeholderDrivenDevelopment
Town planners
image: Berlin Map 1710 by C. Delius [Public domain], via Wikimedia Commons [link]
2008 2009 2010 2011 2012 2013 2014 2015 2016
1300+ techies
900+ deploy units
TECH growth
Where does Product go next?
[1] Drive by Daniel H. Pinkimage: Autonomy, Mastery, Purpose by Paul Downey from Berkhamsted, UK [CC BY 2.0], via Wikimedia Commons [link]
Radical Agility
19image: CC0 - Pixabay [link]
Product in the driver’s seat.