#MWC15Health Diogo Ortega PharmaAssistant
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Transcript of #MWC15Health Diogo Ortega PharmaAssistant
“We’re paying for the treatment and patients healed, not for the pills”
Dr. Paulo MacedoMinister of Health of Portugal,
talking about the treatment of Hepatitis C
“It is okay to be tested on that in the process of price-setting, that is fine, we should only be paid for the value we bring”
Marijn Dekkers, Bayer’s CEOon Pharma Times
“I really believe that in the future, companies like Novartis are going to be paid on patient outcomes as opposed to selling the pill”
Joseph Jimenez, Novartis’ CEOon Forbes
36%loss in potential salesfor pharma companies*
*Source: “Patient Adherence: The Next Frontier in Patient Care”, CapGemini
Non-Adherence
50%medicines not taken
as prescribed*
*Source: “Reviving the Primary Care Market”, IMS Health
State of the Art
- Hard to set-up- Expensive- Designed to control the patient- Centered in the technology or features
(not in the patient)
Good for the Patient
� Compact
� Portable
� Visual and audible alarm
� Versatile Interior
� Treatment-Specific
� Dosage instructions
� Can integrate withmobile app
� Keep track of medication intake
9 Assess medicationadherence
9 Proximity care
9 Detect missed doses
9 Better outcome
9 Compatible with blisters(easier with regulators)
Good for Payers
Alarm fired at 9:00AM. Snoozed 3 times. Medicine taken at 9:55AM.
Alarm fired at 7:00PM. Medicine not taken.
Data-Rich
� Low cost per unit
� Readily available technology
� Energy efficient(battery lasts ~8 months)
Inexpensive
Big vs Small
Big Companies
9 Regulatory Affairs9 Investment Capacity9 Market Access9 Dealing with Payers9 Retain Talent
Startups
9 Innovating9 Ability to Adapt9 Flexibility9 Disruption9 Attract Talent