ABOUTHi, my name’s Dimitri. I’m a social media manager, community manager and social media strategist with “hands-on” experience in driving business objectives on social networking sites. I’ve worked with senior-level executives from a wide range of companies, including private equity firms, franchise networks, and multi-national organisations in leading a multitude of social media projects that drive sales leads, reduce customer service costs and improve customer retention and loyalty.

CONTACT

TWIT

TER

PHON

EEM

AIL

@dimitrikotov

0401283783

dimitrikotov@gmail.com

SKILLS (EXPERIENCED IN)

Social Media Strategy

AREAS OF EXPERTISEEstablishing Social Media MetricsCrafting Content Marketing Plans

Execution of Social Media Campaigns Calculating Social Media ROI

Community Management

Social Media Management

WORK EXPERIENCE

Social Media ManagerWorldMark

Directed integration of social media initiatives and campaigns throughout the WorldMark Group of companies and associated businesses.Overview:

• Developed social media strategy, business goals and objectives for the WorldMark Group of

companies and associated businesses.

• Created an internal social media council, incorporating Marketing, HR, Sales, IT, and

Management to guide adoption and implementation of social media.

• Organised an editorial team to assist in the implementation of a content marketing

plan and publication of content on 30+ social media sites incorporating Facebook, Twitter,

Pinterest, LinkedIn, Instagram, Google Plus, Flickr, YouTube and Foursquare.

• Crafted social media campaigns to meet business objectives, and incorporated social media

into established Marketing initiatives.

• Made a case for the merits of social media to senior level executives, and identified and

overcame cultural obstacles to assist all stakeholders to work together.

• Collected social media data, metrics and KPI’s to facilitate calculation of ROI.

• Calculated the ROI of social media campaigns and initiatives to demonstrate business

value.

2011 PRESENT

Social Media Strategist

Social Media Marketing

EDUCATIONGraduated Nov 2009

Swinburne University Graduate Certificate of Marketing Distinction AverageGraduated Nov 2008

Monash University Double Degree – Bachelor of Business (Management) & Bachelor of Business (Accounting)Distinction Average

DIMITRI KOTOV

Social Media Strategist

Owner & Co-FounderTHE HOLISTIC SPOT

Founded Australia’s first integrated social network and directory for the complementary medicine industry. Overview:

• Designed the user experience of the website, including the interface and graphics.

• Made a case for the monetization strategy to venture capitalists and business angels,

successfully securing funding.

• Crafted and implemented the marketing and business plan in the early stages of the

company’s development.

2010 2011

WORK EXPERIENCESOCIAL MEDIA CAMPAIGN HIGHLIGHTS• 2X CONVERSION RATE. By engaging with its customers on Facebook, SMART Guys achieved a conversion rate two times higher than its other online marketing campaigns. • 100+ UPLOADS. More than 100 photos were uploaded to Facebook during Tint a Car’s Bringing the Cool campaign. • +10 POINTS. Sewells Group saw enquiries for its Melbourne University ADM Course increase 10 percentage points after formation of an ADM Alumni LinkedIn Group. • 30+ RECOMMENDATIONS. Thanks to Facebook, a Nissan Dealership obtained more than 30 recommendations for its customer service and products in one week.• 10,000+ LIKES. Tint a Window launched its online brand presence with a Pink Ribbon Fundraiser on Facebook acquiring 10,000+ likes in less than one month.• 2x ROI. Using Facebook Ads, MEP Films generated a return of two times its media investment than in other online advertising. • 25,000+ CONNECTIONS. Facebook Ads and Sponsored Stories helped Tint a Car gain more than 25,000 Facebook likes in just 9 months.• NEW CAR SPECIALS. With its New Car Specials Facebook App, Automotive Dealerships can now make it easy for Facebook users to get the sweetest deals.

National Project CoordinatorPROGRAMMED GROUP

Successfully coordinated corporate rebranding projects for blue-chip companies including Just Group, Coles, Amcor and BHP.

2009 2010

DIMITRI KOTOV

REFERENCESEddie MalkinCo-Founder, The Holistic SpotEmail: eddiemalkin@gmail.comPhone: 0407 353 248

Aaron Maclachlan National Project Manager, ProgrammedEmail: aaronmaclachlan@programmed.comPhone: 0401 057 336