Dimitri Kotov's Resume
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ABOUT Hi, my name’s Dimitri. I’m a social media manager, community manager and social media strategist with “hands- on” experience in driving business objectives on social networking sites. I’ve worked with senior-level executives from a wide range of companies, including private equity firms, franchise networks, and multi-national organisations in leading a multitude of social media projects that drive sales leads, reduce customer service costs and improve customer retention and loyalty. CONTACT TWITTER PHONE EMAIL @dimitrikotov 0401283783 [email protected] SKILLS (EXPERIENCED IN) Social Media Strategy AREAS OF EXPERTISE Establishing Social Media Metrics Crafting Content Marketing Plans Execution of Social Media Campaigns Calculating Social Media ROI Community Management Social Media Management WORK EXPERIENCE Social Media Manager WorldMark Directed integration of social media initiatives and campaigns throughout the WorldMark Group of companies and associated businesses. Overview: • Developed social media strategy, business goals and objectives for the WorldMark Group of companies and associated businesses. • Created an internal social media council, incorporating Marketing, HR, Sales, IT, and Management to guide adoption and implementation of social media. • Organised an editorial team to assist in the implementation of a content marketing plan and publication of content on 30+ social media sites incorporating Facebook, Twitter, Pinterest, LinkedIn, Instagram, Google Plus, Flickr, YouTube and Foursquare. • Crafted social media campaigns to meet business objectives, and incorporated social media into established Marketing initiatives. • Made a case for the merits of social media to senior level executives, and identified and overcame cultural obstacles to assist all stakeholders to work together. • Collected social media data, metrics and KPI’s to facilitate calculation of ROI. • Calculated the ROI of social media campaigns and initiatives to demonstrate business value. 2011 PRESENT Social Media Strategist Social Media Marketing EDUCATION Graduated Nov 2009 Swinburne University Graduate Certificate of Marketing Distinction Average Graduated Nov 2008 Monash University Double Degree – Bachelor of Business (Management) & Bachelor of Business (Accounting) Distinction Average DIMITRI KOTOV
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Transcript of Dimitri Kotov's Resume
ABOUTHi, my name’s Dimitri. I’m a social media manager, community manager and social media strategist with “hands-on” experience in driving business objectives on social networking sites. I’ve worked with senior-level executives from a wide range of companies, including private equity firms, franchise networks, and multi-national organisations in leading a multitude of social media projects that drive sales leads, reduce customer service costs and improve customer retention and loyalty.
CONTACT
TWIT
TER
PHON
EEM
AIL
@dimitrikotov
0401283783
SKILLS (EXPERIENCED IN)
Social Media Strategy
AREAS OF EXPERTISEEstablishing Social Media MetricsCrafting Content Marketing Plans
Execution of Social Media Campaigns Calculating Social Media ROI
Community Management
Social Media Management
WORK EXPERIENCE
Social Media ManagerWorldMark
Directed integration of social media initiatives and campaigns throughout the WorldMark Group of companies and associated businesses.Overview:
• Developed social media strategy, business goals and objectives for the WorldMark Group of
companies and associated businesses.
• Created an internal social media council, incorporating Marketing, HR, Sales, IT, and
Management to guide adoption and implementation of social media.
• Organised an editorial team to assist in the implementation of a content marketing
plan and publication of content on 30+ social media sites incorporating Facebook, Twitter,
Pinterest, LinkedIn, Instagram, Google Plus, Flickr, YouTube and Foursquare.
• Crafted social media campaigns to meet business objectives, and incorporated social media
into established Marketing initiatives.
• Made a case for the merits of social media to senior level executives, and identified and
overcame cultural obstacles to assist all stakeholders to work together.
• Collected social media data, metrics and KPI’s to facilitate calculation of ROI.
• Calculated the ROI of social media campaigns and initiatives to demonstrate business
value.
2011 PRESENT
Social Media Strategist
Social Media Marketing
EDUCATIONGraduated Nov 2009
Swinburne University Graduate Certificate of Marketing Distinction AverageGraduated Nov 2008
Monash University Double Degree – Bachelor of Business (Management) & Bachelor of Business (Accounting)Distinction Average
DIMITRI KOTOV
Social Media Strategist
Owner & Co-FounderTHE HOLISTIC SPOT
Founded Australia’s first integrated social network and directory for the complementary medicine industry. Overview:
• Designed the user experience of the website, including the interface and graphics.
• Made a case for the monetization strategy to venture capitalists and business angels,
successfully securing funding.
• Crafted and implemented the marketing and business plan in the early stages of the
company’s development.
2010 2011
WORK EXPERIENCESOCIAL MEDIA CAMPAIGN HIGHLIGHTS• 2X CONVERSION RATE. By engaging with its customers on Facebook, SMART Guys achieved a conversion rate two times higher than its other online marketing campaigns. • 100+ UPLOADS. More than 100 photos were uploaded to Facebook during Tint a Car’s Bringing the Cool campaign. • +10 POINTS. Sewells Group saw enquiries for its Melbourne University ADM Course increase 10 percentage points after formation of an ADM Alumni LinkedIn Group. • 30+ RECOMMENDATIONS. Thanks to Facebook, a Nissan Dealership obtained more than 30 recommendations for its customer service and products in one week.• 10,000+ LIKES. Tint a Window launched its online brand presence with a Pink Ribbon Fundraiser on Facebook acquiring 10,000+ likes in less than one month.• 2x ROI. Using Facebook Ads, MEP Films generated a return of two times its media investment than in other online advertising. • 25,000+ CONNECTIONS. Facebook Ads and Sponsored Stories helped Tint a Car gain more than 25,000 Facebook likes in just 9 months.• NEW CAR SPECIALS. With its New Car Specials Facebook App, Automotive Dealerships can now make it easy for Facebook users to get the sweetest deals.
National Project CoordinatorPROGRAMMED GROUP
Successfully coordinated corporate rebranding projects for blue-chip companies including Just Group, Coles, Amcor and BHP.
2009 2010
DIMITRI KOTOV
REFERENCESEddie MalkinCo-Founder, The Holistic SpotEmail: [email protected]: 0407 353 248
Aaron Maclachlan National Project Manager, ProgrammedEmail: [email protected]: 0401 057 336
