Dimensions of CulturalEstablished methods for Analyzing

Cultures

Hofstede’s Cultural Dimensions• Hofstede (1980) analyzed 117 000 questionnaires from IBM managers

in 40 different countries

• Hofstede identified 4 key dimensions of cultural variation:1. Individualism / collectivism2. Masculinity / Femininity3. Power / Distance4. Uncertainty / Avoidance

• In 1991 he examined a larger sample and included a 5th dimension5. Time Perspective scale AKA- Long Term / Short Term orientation

Reading- Hofstede’s Cultural Dimensions

Some examples of Hofstede’s analysis…In Egypt:• https://www.youtube.com/watch?v=tEduWvsts-w (4:18) ‘Hofstede’s 5

Dimensions’In U.A.E:• https://www.youtube.com/watch?v=OPIx6zyA0ZI (4:18) ‘Geert

Hofstede’In Canadian’ish’ example?• https://www.youtube.com/watch?v=u6ahLQWj_iE (1:48) ‘Week 13-

Cultural Dimensions’

The image above shows Hofstede's cultural dimension scores for Canada (as of July 2011). Retrived from http://www.geert-hofstede.com/hofstede_canada.shtml.

Fiske et al. (1998) simplified the analysis to 2 factors-

1. Individualism / Collectivism2. Power / Distance

Fiske concluded that:• Western European nations (UK, France) tend to egalitarian (based on

equality) and individualistic• Eastern European nations (Slovakia, Greece) are hierarchical &

individualistic• Asian nations are hierarchical & collectivist

Based on what you know of these places or people from these places do you agree with his conclusions?