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Identify

• Personas – define concerns and understand motivations and needs

Questions

• What questions do your personas ask at each stage of the buying process?

Answers

• Develop a content plan that answers these questions

Map

• Map answers to stages in buying process and pair with keyword plan

Create

• Create keyword optimised sharable content that adds value and answers questions

Map everything out

Which content brings in traffic?

Which content inspires action?

Which keywords should I

focus on?

Where can we

improve CTR?

Links Content RankBrain

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