Brad Geddes

Founder, Certified Knowledge

Founder, AdAlysis

Author, Advanced Google AdWords

@bgTheory

Finding New Ad Inspiration SMX Advanced

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Where Do You Find New Ad Ideas?

Brainstorm

Examine competitors ads

Read blog posts for ideas

Or… Use Content Already Written About Your Company

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Using Your Customer’s Words

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For Slight Ad Tweaks Our Customers use ‘Rush’ more than ‘Fast’ Shipping

Ad CTR Conv Rate CPI

Fast Shipping 4.96% 4.22% 0.209%

Rush Shipping 5.13% 4.32% 0.225%

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Rush Shipping Vs Fast Shipping

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Testimonials

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Information vs Become Note: In some instances, might want to ask writer for permission

Ad CTR Conv Rate CPI

Complete… 2.24% 8.23% 0.184%

Become… 1.96% 8.19% 0.160%

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Customer Support Inquiries

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Social Mentions

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Forums, Blog Comments, etc.. Capture Data from Where People Are Discussing You

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Don’t Forget Search Query Data

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Get Your Data Into a Spreadsheet, Doc, or Database

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Do a Keyword Density Analysis for Customer Words Note: This can be used for discovering new keywords

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Tag Clouds Can Also Be Helpful

Finding New Ad Inspiration

Quick Notes on Ad Testing

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Minimum Viable Data

Data after 97 impressions

Ad Impressions Clicks CTR Z-Score Confidence

Control 40 1 2.5% N/A

Ad 2 33 5 15.15% 1.88 97.03%

Ad 3 24 0 0% -1.01 15.57%

Data after 3163 impressions

Ad Impressions Clicks CTR Z-Score Confidence

Control 1023 23 2.25 N/A

Ad 2 993 29 2.92% 0.95 82.9%

Ad 3 1147 56 4.88% 3.35 99.96%

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Always Use Rotate for Testing

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What You Expect To See

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If Optimize for Conversions is On – Which Ad Should Show the Most?

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Examples Weren’t Easy To Find: But There Were Many More Examples Than I Expected to Find

adAlysis Beta: Powerful Ad Testing Made Easy

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Visit adAlysis.com for Beta Access