1

9th annual global study

373 people from 26 countries

280 organizations

Online survey of 140 questions

Data collected between October 2014 and January 2015

Jane McConnell • Advisor • Analyst • Workshop Facilitator

Digital Transformation Culture - Leadership - Trust

Jane McConnell

2

Advisor & Management Briefer• Workshops and coaching : Air Liquide, Amadeus,

ArcelorMittal, Arup, Alcatel-Lucent, Alstom, BASF, Ericsson, IKEA, Nokia, Novartis, OMV-Petrom, Richemont (luxury group), Vinci Energies, …

• UN agencies • UNHCR – UN High Commissioner for Refugees

• United Nations Peacekeeping Operations

• United Nations Secretariat

Intra-Network Facilitator• Groupe de travail : AccorHotels, Air Liquide, Alcatel-Lucent,

Allianz Global Assistance, BNP Paribas, Cartier, LafargeHolcim, Nissan, Renault, Rexel, SNCF, Société Générale, Sodexo, Vinci

2014

2015

Analyst & Writer• Research : 10 years of surveys and reports • 300 organizations worldwide • Facts & figures, analysis, cases

The Company Cultures that

Help (or Hinder) Digital

Transformation

Article by Jane McConnell in Harvard Business Review Digital

Harvard Business Review

2013

3

There’s been much progress since

2008 in digital deployment.

We are now facing a major

challenge: how to achieve digital

transformation.

4

2008 2014

Individual Capabilities Blogs, commenting, posting info directly

Enterprise Capabilities Networking, communities, team spaces…

Individual & Enterprise Capabilities

100%

(deployment)

(deployment)

5

How easy is it for people to learn and develop skills in the natural flow of work?

In 2014, only 12/280 organizations said very easy. Figures were similar in 2013.

http://www.netjmc.com/digital-transformation-reality-check/

very easy

relatively easy

difficult

6

How easy is it for customer-facing people to find the information they need & provide rapid service to customers?

very easy

relatively easy

difficult

In 2014, only 10/280 organizations said very easy. Figures were similar in 2013.

http://www.netjmc.com/digital-transformation-reality-check/

7

2008 2014

Individual Capabilities Blogs, commenting, posting info directly

Enterprise Capabilities Networking, communities, team spaces…

Individual & Enterprise Capabilities

100%

(deployment)

Learning

Serving customers

8

We need to go beyond technology

and examine our work cultures

and key obstacles to digital

transformation.

Fear of losing control by management or central functions

Resistance to new ways of working

Lack of understanding operational issues at the decision-making level

Inability to prove business value through traditional ROI calculations

Slow or stalled decision-making

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How do work cultures impact our

capacity for digital transformation?

They accentuate or alleviate serious

obstacles.

Strong sense of purpose

Open to external world

Freedom to experiment

Distributed decision-making

Weak sense of purpose

Closed upon ourselves

Absolute rules

Centralized decision-making

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Strong, shared sense of purpose for

simpler decision-making

Decentralized decision-making

Entrepreneurship, experimentation

Exchange with peers (esp. C-Level) for

a broader sense of value

Decision-making at operational level,

by the people nearest the issue

FEAR

CONTROL

PAST

SUCCESS

IVORY

TOWER

SURE

ROI

SLOW

STALLED

)

16

Where is leadership in

organizations in the digital age?

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Jon Husband wirearchy.com

18

Chief Digital Officer

Digital will be a natural part of work, no longer something special.

Obsolete after 10 years

Community Managers

Community management will be a skill and not a dedicated role.

Obsolete after 5 to 6 years

Change Agents and Activists

Challenging the status quo and doing something about it will always be needed.

Perpetual…

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There’s been much progress since 2008 in digital

deployment. We are now facing a major challenge: how to

achieve digital transformation.

We need to go beyond technology and examine our work

cultures.

Leadership in the digital age is found at the top, across the

organization and from many unexpected places.

Work culture is a key focus area for digital transformation.

Everyone can influence work culture!

Strong sense of purpose

Open to external world

Freedom to experiment

Distributed decision-making

Trust

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Don’t hesitate to get in touch to talk and exchange ideas and experiences.

jane@netjmc.com

Cell (France): +33 (0)6 12036634

Twitter @netjmc

Jane McConnell • Advisor • Analyst • Workshop Facilitator

Digital Transformation