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DIGITAL TELEVISION INDONESIA

By Ira Sustrini

INDUSTRY TRENDS UPDATE

MAY 2015

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Digital television era in Indonesia was started in 2007 with the forming of a DTTB steering committee and working group.

STARTED IN 2007…

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Starting in 2012, Indonesia is on transition phase from analog to digital broadcasting system.

ANALOG TO DIGITAL

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On the Roadmap for the transition from analog to digital terrestrial television broadcasting, the government plans to analog switch-off (ASO) in 2018

ANALOG SWITCH-OFF

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Trial for DTV was soft launched on Aug 13, 2008 which was followed by the grand launching on May 20, 2009. Several phases have been through after that including implementation regulations.

THE TRIAL OF DIGITAL TV

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By end of 2014, Indonesian Broadcasting Commission - Jakarta announced that 18 private operators will start the trial of digital television broadcasting in 2015.

THE TRIAL OF DIGITAL TV

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ASO target during 2012 - 2018

Java & Riau Islands2012

Java, Riau Islands, N Sumatra & E Kalimantan2013

Java, Sumatra & E Kalimantan2014

Java, Sumatra, Kalimantan (exc S Kal), N Sulawesi & S Sulawesi2015

Java, Sumatra, Kalimantan & Sulawesi2016

Java, Sumatra, Kalimantan, Sulawesi, Maluku & Papua2017

Nationwide - Analog Switch Off2018

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To have smooth migration, Indonesia still has to address some major challenges…

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HIGH INVESTMENTHigh investment especially for operators e.g transmission equipment cost, new/more contents development

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ECONOMICAL ASPECTSES AB was less than 30% of total population in 2012. Consumer need to purchase set-top box and television units as the system is different

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REGULATION BARRIERSCurrent regulations on DTV were only managed by the Ministry of Communications and Informatics. More powerful regulation is needed by all stakeholders post ASO

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SOCIAL ASPECTMore channels for viewers will lead to more complicated supervision from violent content up to copy-right issues. Even with current system, some of related issues are still be one of the weaknesses within the industry.

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Migration to digital system will surely lead to the growth on the other supporting industries

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MORE SME INVOLVEMENT Consumers need resellers of the set-top box during transition phase, especially in the secondary cities

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BOOSTER FOR CREATIVE AND CONTENT INDUSTRIES As DTV provides more channels for consumer, it will lead creative industry (including advertising sector) to have more involvement in the broadcasting industry. It will also lead to more involvement of digital content providers into the broadcasting industry.

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INCREASE CONSUMER SPENDING Consumer spending will increase as the impact of more advertising broadcasted and they will be led to purchase DTV units to be able to enjoy optimised image quality.

CONTACT US

FOR MORE INFORMATION

email: indonesia@canvassco.com

Tel: +6221 2985 8088

www.canvassco.com

CANVASSCO IN INDONESIA

Ira Sustrini Account Director