Digital Public Engagement

Susanna Haas Lyons

Public Engagement Specialist

susannahaaslyons.com

@zannalyons

susanna@susannahaaslyons.com

IAP2 Canada / USA WebinarNovember 12, 2013 – 2pm EST

Agenda

• Foundational concepts• Listen• Better surveys• Collaboration• Social engagement• Evaluation

Digital engagement compliments,

rather than replaces,

face-to-face engagement methods(in most circumstances)

Good quality digital engagement has many of the same qualities of good

in-person engagement

Engagement for All Commitment Levels

Wide Audience - Shallow Engagement

Some Participants - Medium Time &

EnergyF

ew p

artic

ipan

ts -

Dee

p P

artic

ipat

ion

Dep

th o

f C

om

mit

men

t

susannahaaslyons.com

Observers

First: Listen.

Image Source: MelvinGaal, Flickr (CC)

Better Surveys

Image Source: Nicobobinus, Flickr (CC)

bcservicescard.metroquest.ca

bcservicescard.metroquest.ca

bcservicescard.metroquest.ca

bcservicescard.metroquest.ca

Collaborative Engagement

Image Source: Brenderous, Flickr (CC)

Ideation or Crowdstorming

Some tools: Uservoice, IdeaScale, PubliVate, OpenIdeo, Delib Dialogue App, Bright Idea, etc

Essential Components:

• Good question

• Transparent evaluation

• Participant outreach

• Active convener participation

Social Engagement

Image Source: Jason A. Howie, Flickr (CC)

Outreach

Information

Engagement

How have you used social media for high quality engagement?

Want a better commute? Tell @vantransp2040 #yvr transportation future ideas bit.ly/lFa6yS Join #FB event

Susanna Haas Lyons project with City of Vancouver and UBC (2011)

Susanna Haas Lyons project with City of Vancouver and UBC (2011)

http://www.salisbury.sa.gov.au/Council/Have_Your_Say/St_Kilda_Playground_Story_Collection

Evaluate, Fail, Grow

Susanna Haas Lyons

Public Engagement Specialist

susannahaaslyons.com

@zannalyons

susanna@susannahaaslyons.com