Digital Engagement
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Transcript of Digital Engagement
digital spaceengagement
digital spaceengagement
INSTRUCTIONS TO NAVIGATING THE ENDLESS SOCIAL MEDIA UNIVERSE
✴ GO TO WHERE YOUR AUDIENCE IS
✴ GO TO WHERE YOUR AUDIENCE ISCHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST.
✴ GO TO WHERE YOUR AUDIENCE ISCHOOSE RELEVANT PLATFORMS FOR TOPIC & INTEREST.
DON’T BE EVERYWHERE JUST TO BE EVERYWHERE.
✴ FIND & EMPOWER YOUR ADVOCATES
✴ FIND & EMPOWER YOUR ADVOCATESTHERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.
✴ FIND & EMPOWER YOUR ADVOCATESTHERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.HELP THEM SHARE THEIR STORIES & EXPERIENCES.
✴ FIND & EMPOWER YOUR ADVOCATESTHERE ARE PEOPLE WHO LOVE YOUR BRAND ALREADY.HELP THEM SHARE THEIR STORIES & EXPERIENCES.GIVE THEM MORE, DEVELOP THE RELATIONSHIP FURTHER.
✴ SEEK OUT CRITICS & INVOLVE THEM
✴ SEEK OUT CRITICS & INVOLVE THEMTHERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.
✴ SEEK OUT CRITICS & INVOLVE THEMTHERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.APPROACH THEM, ASK THEM WHY?LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING.
✴ SEEK OUT CRITICS & INVOLVE THEMTHERE ARE PEOPLE WHO HATE YOUR BRAND & WANT TO VENT IT.APPROACH THEM, ASK THEM WHY?LISTEN, IMPORTANTLY, SHOW YOU ARE LISTENING.KEEP THEM INFORMED, WHAT DID YOU DO WITH THAT INFORMATION?
✴ OPEN A DIALOGUE AND BE PREPARED TO LISTEN
✴ OPEN A DIALOGUE AND BE PREPARED TO LISTENIGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.
✴ OPEN A DIALOGUE AND BE PREPARED TO LISTENIGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY.
✴ OPEN A DIALOGUE AND BE PREPARED TO LISTENIGNORING SOMEONE IS RUDE, DISRESPECTFUL & NOT EASILY FORGOTTEN.START A CONVERSATION, LISTEN & RESPOND IN A VALUABLE WAY.THIS IS HOW YOU MAKE FRIENDS WITH YOUR CUSTOMERS.
✴ CREATE A REASON TO ENGAGE
✴ CREATE A REASON TO ENGAGE
STATIC INFORMATION IS BORING.
✴ CREATE A REASON TO ENGAGE
STATIC INFORMATION IS BORING.WHY ARE YOU THERE & WHAT DO YOU WANT TO DO?
✴ CREATE A REASON TO ENGAGE
STATIC INFORMATION IS BORING.WHY ARE YOU THERE & WHAT DO YOU WANT TO DO?IS THE ANSWER SOMETHING YOU WANT, OR YOUR CUSTOMER?MAKE IT ABOUT THEM, NOT YOU!
✴ BE TRANSPARENT, OPEN & HONEST
✴ BE TRANSPARENT, OPEN & HONEST
THIS IS A BULLSHIT FREE ZONE.PEOPLE ARE SMART. SMARTER THAN YOU. DON’T SELL, TELL.
✴ BE AUTHENTIC & TRUE TO THE BRAND
✴ BE AUTHENTIC & TRUE TO THE BRANDDON’T WORRY ABOUT ‘on-brand’.
✴ BE AUTHENTIC & TRUE TO THE BRANDDON’T WORRY ABOUT ‘on-brand’.
WORRY ABOUT - IS THIS IS WHAT MY CUSTOMERS WANT/EXPECT/HOPE TO SEE FROM US?
✴ CONNECT, DISCUSS AND SHARE
✴ CONNECT, DISCUSS AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.
✴ CONNECT, DISCUSS AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.
WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS.
✴ CONNECT, DISCUSS AND SHARE
GIVE YOUR AUDIENCE THESE TOOLS.
WHAT ARE THEY GOING TO DO OR SAY? YOU CAN INFLUENCE RATHER CONTROL THIS.
MODERATE, DON’T CONTROL
✴ KNOW THE ETIQUETTE
PRACTICE BEFORE YOU START.
✴ KNOW THE ETIQUETTE
PRACTICE BEFORE YOU START.
DON’T BE A FOOL BY USING THE PLATFORMS INCORRECTLY.
✴ KNOW THE ETIQUETTE
✴ THINK STRATEGY, NOT TACTICS.PRESENTATION BY:Marek Wolskislideshare.net/marekting
PICTURE CREDITS:HUBBLE TELESCOPE IMAGES.http://www.sacbee.com/static/weblogs/photos/2009/09/hubble-telescopes-latest-image.html