DIGITAL MEDIA AUDITPresented by Patricia Barber, President

Digital Content StrategiesCurrently found at http://trishbarber.com

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WHAT WE DO

We help small to medium size businesses organize their digital assets for use in effective communications programs involving the company Website, RSS, search engines, online directories/communities, email campaigns, eNewsletters, video and social media

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HOW WE WORK

We work as a marketing partner using a creative process that involves your executive team and includes:1. Digital Asset Inventory2. Clarification of Goals3. Digital Asset Evaluation4. Marketing Program Integration5. Ongoing Resourcing

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A LOOK AT OUR PROCESS

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4Creates

Efficiencies

Establishes Measurements for Success

Establishes Realistic

Expectations

Provides a Road Map

HOW WE LEARN ABOUT YOUR COMPANY AND YOUR TEAM

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DELIVERABLESWe use a tiered delivery system that allows you to customize services to your needs and budget

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Content Assets Inventoried, Competitor Overview, CRM Overview, Enhancement List

2-4 week

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1-2 week

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Asset Creation Necessary, Social Media Channels, Feeds, SEO/SEM, CRM

Redeploying internal resources, Additional resources needed, Job Descriptions,/Outsourcing

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Trish is an accomplished Digital Media professional experienced in piloting digital media strategies that synchronize with an organization's business methods. Proven track record in the day-to-day operations of digital media functions with a focus on editorial operations, social media, customer interactions, community architecture, business development. Trish is a persuasive business person with a passion for new and growing businesses and comfortable working with all levels of management.

Portfolio companies include: AOL, Verizon Foundation, Clarity Media Group (Examiner.com), Southern Governors Association, KaBOOM!, Newt Gingrich, DOE, Fidelity Investments, Navy Memorial, Verizon’s Thinkfinity

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Core Competencies:•Digital Media Management•Marketing•Business Development

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