Digital Strategy Guide for 2014

Part 1 – SEO Red and Green Lights

SEO Red Lights• Building as many links as possible from as many

sources as possible• Using anchor text to manipulate your keyword

rankings• Writing content for search engines

Will Google Penalize Me?

• The short answer is yes. You can’t run and you can’t hide!

• Google Panda and Penguin updates focused on poor user experience and content and backlinks

Diagnose a Penalty

• There are several ways that you will know that your site has been penalized

• Manually penalty, drop in traffic

Benchmark Traffic• You can use Google Analyics • Run a test against site traffic and Google updates

How to Fix SEO Red Lights

• Diagnose toxic links and submit a disavow document

• Re-write poor content• Give a better user experience

SEO Green Lights• Building a website that delivers the best user

experience• Clean backlink footprint• Developing inspiring content that will earn you links

naturally• Writing content for your target audience• Embracing social media with open arms• Focusing on conversions

Inspiration.ieT: +353 (1) 230 3184 E: ask@inspiration.ie