Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

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Digital Strategy Guide for 2014 Part 1 – SEO Red and Green Lights

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Welcome to the Inspiration Marketing digital strategy guide for 2014. My name is Patrick Naughton and I am the head of digital marketing for Inspiration. In part 1 of our digital strategy guide I am going to give you an overview of SEO red and green lights. By red lights I mean techniques that you should not be performing and green lights - techniques that I would recommend for 2014 and beyond.

Transcript of Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

Page 1: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

Digital Strategy Guide for 2014

Part 1 – SEO Red and Green Lights

Page 2: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

SEO Red Lights• Building as many links as possible from as many

sources as possible• Using anchor text to manipulate your keyword

rankings• Writing content for search engines

Page 3: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

Will Google Penalize Me?

• The short answer is yes. You can’t run and you can’t hide!

• Google Panda and Penguin updates focused on poor user experience and content and backlinks

Page 4: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

Diagnose a Penalty

• There are several ways that you will know that your site has been penalized

• Manually penalty, drop in traffic

Page 5: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

Benchmark Traffic• You can use Google Analyics • Run a test against site traffic and Google updates

Page 6: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

How to Fix SEO Red Lights

• Diagnose toxic links and submit a disavow document

• Re-write poor content• Give a better user experience

Page 7: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

SEO Green Lights• Building a website that delivers the best user

experience• Clean backlink footprint• Developing inspiring content that will earn you links

naturally• Writing content for your target audience• Embracing social media with open arms• Focusing on conversions

Page 8: Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

Inspiration.ieT: +353 (1) 230 3184 E: [email protected]


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