Post on 20-May-2015
description
Digital Marketing (DMK 201)
Presented by
Ryan Busch
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Introductions
• About Me
• About PIU
• About these Lectures
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Customer Experience Planning
and the Websiteand the Website
Lecture 7 of 8
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Recap from Lecture 6
• B2C - eCommerce
• B2B - eCommerce
• Metrics
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Lecture 7
Learning Objectives
1. Importance of Site Planning
2. Site Usability
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
A Word on Planning
• As always—think SMART
• Prefer Function to Form
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Site Specific Planning
1. Objectives
2. Project Definition
3. Support Team Selection
4. Research4. Research
5. Prototype
6. Content Development
7. Test
8. Launch
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
The Team
• Sponsor
• Owner
• Project Manager
• Designer• Designer
• Copywriter
• Webmaster
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Teams from Outside
• Firms
• Consultants
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Planning Considerations
• Build to scale
• Build for the future
• Be as professional-looking as possible
• Be as organized as possible• Be as organized as possible
• Graphic design should support not steal
• Users come from inside and out
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
Don’t Do This!Yes..it is
pretty. Hey…we can
listen to
music…
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!
…I’m hungry…where are they located…what hours are they open…this looks
expensive…maybe their menu can tell me how much they cost…NOPE…will…maybe I
can call them to ask…wait…where’s their phone number…??????????????????????
BUT
Wrap-Up
• Plan based upon objectives
• Plan for the user(S)
• Plan for the future
• Next Week…• Next Week…
– LAST LECTURE!
Available for Credit from Piccolo International University 480-398-7000 | info@OnlinePIU.com | Enroll Now!