DIPLOMA

Module 2: Internet Marketing - By: Tamer Abdulbaky

About: Tamer Abdulbaky

Find me :

Website: http://www.tamerbaky.com

Youtube: https://www.youtube.com/c/tamerbaky

Facebook: https://www.facebook.com/tamerbaky

Twitter: https://www.twitter.com/tamerbaky

Linkedin: https://www.linkedin.com/in/tamerbaky

Behance: https://www.behance.net/tamerbaky

Google+: https://www.plus.google.com/+TamerBaky

Instagram: https://www.instagram.com/tamerbaky

Pinterest: https://www.pinterest.com/tamerbaky

SlideShare: https://www.slideshare.net/tamerbaky

• MBA in Marketing

• Diplomas in Digital Marketing

• B. Sc. Applied Arts

• Google Analytics Certified

• Google AdWords Fundamentals Certified

• Google Search Advertising Certified

• Google Display Advertising Certified

• Google Mobile Advertising Certified

• Google Video Advertising Certified

• Mini MBA

What is Digital Marketing?

Why Digital Marketing?

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 1- Big No. of internet usersSource: wearesocial

Why? 2- Cost Effectiveness

Why? 3- Personalization

Why? 4- Easily Measured and Adjusted

Why? 5- Mobile-accessible

Why? 5- Mobile-accessibleSource: wearesocial

Why? 5- Mobile-accessibleSource: wearesocial

Why? 5- Mobile-accessibleSource: wearesocial

Why? 5- Mobile-accessibleSource: wearesocial

Why? 5- Mobile-accessibleSource: wearesocial

Why? 6- Real Time

Why? 7- Viral Value

Domino's Pizza Case Study

Digital Marketing Channels

Digital Marketing Channels

Website

SEO

SMM

E-mail Marketing

Mobile Marketing

Online advertising

Digital Marketing Channels

Digital Marketing Channels

Website:

When you design your website, you need to ask this questions:

Who is the user?

What are the user’s wants and needs from your platform?

Why is the user really coming to your website?

What are the user’s capabilities, web skills, and available technology?

What features would make the user’s experience easier and better?

Digital Marketing Channels

Search Engine Optimization (SEO):

There is now a whole industry called SEO (which stands for Search Engine

Optimization) that helps you get strong rankings in major search engine.

This helps people to find you easily and for you to engage with them.

Digital Marketing Channels

E-mail Marketing:

Make it easy to subscribe.

Tell subscribers what to expect.

Send a welcome email.

Design your newsletter to fit your brand.

Send people content they want.

Keep a publishing calendar.

Test it in different devices

Think about mobile.

Know your spam rules.

Digital Marketing Channels

Social Media:

Whether you use one site or many, if the people you want to connect with

are on social Media, you probably need to be there too.

Digital Marketing Channels

Online Advertising:

Digital Marketing Plan

Digital Marketing Plan

Your digital marketing plan must answer these questions:

Where are we Now?

Where Do we want to be?

How Might we get there?

Which Way is the best?

When to Execute and Where?

How can we ensure Arrival?

Situation Analysis

Context

Company

Customer

Competition

Digital Marketing Plan

Where are we Now?

Objectives

Segmentation

Targeting Positioning

Digital Marketing Plan

Where Do we want to be?

Strategy Direction

Marketing Tactics

Digital Marketing Plan

How Might we get there?

Strategy Choice

Tools

Platforms

Digital Marketing Plan

Which Way is the best?

Tactics Evulation

Channel Selection

Digital Marketing Plan

When to Execute and Where?

Execution Control

ROM

Measure KPIs

Digital Marketing Plan

How can we ensure Arrival?

THANK YOUTamer Abdulbaky

www.tamerbaky.com

Tamer_baky@hotmail.com

+966 53 77 915 77

+20 10 200 28 222