Digital Marketing Diploma - Module 02: internet marketing
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DIPLOMA Module 2: Internet Marketing - By: Tamer Abdulbaky
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Transcript of Digital Marketing Diploma - Module 02: internet marketing
DIPLOMA
Module 2: Internet Marketing - By: Tamer Abdulbaky
About: Tamer Abdulbaky
Find me :
Website: http://www.tamerbaky.com
Youtube: https://www.youtube.com/c/tamerbaky
Facebook: https://www.facebook.com/tamerbaky
Twitter: https://www.twitter.com/tamerbaky
Linkedin: https://www.linkedin.com/in/tamerbaky
Behance: https://www.behance.net/tamerbaky
Google+: https://www.plus.google.com/+TamerBaky
Instagram: https://www.instagram.com/tamerbaky
Pinterest: https://www.pinterest.com/tamerbaky
SlideShare: https://www.slideshare.net/tamerbaky
• MBA in Marketing
• Diplomas in Digital Marketing
• B. Sc. Applied Arts
• Google Analytics Certified
• Google AdWords Fundamentals Certified
• Google Search Advertising Certified
• Google Display Advertising Certified
• Google Mobile Advertising Certified
• Google Video Advertising Certified
• Mini MBA
What is Digital Marketing?
Why Digital Marketing?
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 1- Big No. of internet usersSource: wearesocial
Why? 2- Cost Effectiveness
Why? 3- Personalization
Why? 4- Easily Measured and Adjusted
Why? 5- Mobile-accessible
Why? 5- Mobile-accessibleSource: wearesocial
Why? 5- Mobile-accessibleSource: wearesocial
Why? 5- Mobile-accessibleSource: wearesocial
Why? 5- Mobile-accessibleSource: wearesocial
Why? 5- Mobile-accessibleSource: wearesocial
Why? 6- Real Time
Why? 7- Viral Value
Domino's Pizza Case Study
Digital Marketing Channels
Digital Marketing Channels
Website
SEO
SMM
E-mail Marketing
Mobile Marketing
Online advertising
Digital Marketing Channels
Digital Marketing Channels
Website:
When you design your website, you need to ask this questions:
Who is the user?
What are the user’s wants and needs from your platform?
Why is the user really coming to your website?
What are the user’s capabilities, web skills, and available technology?
What features would make the user’s experience easier and better?
Digital Marketing Channels
Search Engine Optimization (SEO):
There is now a whole industry called SEO (which stands for Search Engine
Optimization) that helps you get strong rankings in major search engine.
This helps people to find you easily and for you to engage with them.
Digital Marketing Channels
E-mail Marketing:
Make it easy to subscribe.
Tell subscribers what to expect.
Send a welcome email.
Design your newsletter to fit your brand.
Send people content they want.
Keep a publishing calendar.
Test it in different devices
Think about mobile.
Know your spam rules.
Digital Marketing Channels
Social Media:
Whether you use one site or many, if the people you want to connect with
are on social Media, you probably need to be there too.
Digital Marketing Channels
Online Advertising:
Digital Marketing Plan
Digital Marketing Plan
Your digital marketing plan must answer these questions:
Where are we Now?
Where Do we want to be?
How Might we get there?
Which Way is the best?
When to Execute and Where?
How can we ensure Arrival?
Situation Analysis
Context
Company
Customer
Competition
Digital Marketing Plan
Where are we Now?
Objectives
Segmentation
Targeting Positioning
Digital Marketing Plan
Where Do we want to be?
Strategy Direction
Marketing Tactics
Digital Marketing Plan
How Might we get there?
Strategy Choice
Tools
Platforms
Digital Marketing Plan
Which Way is the best?
Tactics Evulation
Channel Selection
Digital Marketing Plan
When to Execute and Where?
Execution Control
ROM
Measure KPIs
Digital Marketing Plan
How can we ensure Arrival?
THANK YOUTamer Abdulbaky
www.tamerbaky.com
+966 53 77 915 77
+20 10 200 28 222
