Digital Hub Network Rail

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2014

BEGIN DISPLAY OUTDOOR

HUB

PROMOTE OPTIMISE

END ANALYSE

SOCIAL

MEDIA

CONTENT

MARKETING

Online PR

VIDEO

MARKETING

MOBILE

MARKETING

PARTNERS

HIP

CONVERT

INTEGRATED APPROACH

MARKET ANALYSIS

THE SIZE OF LOCAL MARKETS

61% million of brits

shop online

MARKET

TRENDS

43%

use search engines

85% purchased

from a mobile

62% engage with

Twitter & Facebook

49% own smart

phones

5

#NetworkRailBHM

social media

content

online PR

video

mobile

#boxpark

[

partnership

measure

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