Digital Hub - Network Rail Presentation 2014

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Digital Hub Network Rail K Z x b 8 5 > 2014

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Transcript of Digital Hub - Network Rail Presentation 2014

Page 1: Digital Hub - Network Rail Presentation 2014

Digital Hub Network Rail

K

Z x

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2014

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BEGIN DISPLAY OUTDOOR

HUB

PROMOTE OPTIMISE

END ANALYSE

SOCIAL

MEDIA

CONTENT

MARKETING

Online PR

VIDEO

MARKETING

MOBILE

MARKETING

PARTNERS

HIP

CONVERT

INTEGRATED APPROACH

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MARKET ANALYSIS

THE SIZE OF LOCAL MARKETS

61% million of brits

shop online

MARKET

TRENDS

43%

use search engines

85% purchased

from a mobile

62% engage with

Twitter & Facebook

49% own smart

phones

5

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#NetworkRailBHM

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social media

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content

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online PR

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video

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mobile

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#boxpark

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[

partnership

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measure

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YOU THANK

FOR LISTENING


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