Post on 08-Feb-2017
As in many other industries, consumers are becoming the major force of change in healthcare…
easy to access
flexible
Simple …Demanding for services adapted to their needs & habits
The way consumers approach health services is dramatically shifting…
85% of Europeans turn to the Internet for Healthcare info
+100K mHealth Apps available
… and this is creating a gap between connected consumers and professionals…
… encouraging the growth of self-diagnosis, Self-care applications, & Quantifiedselfmovement…
… disconnecting doctors & professionals from being the
first and main source of information…
Moreover consumer markets are evolving at 2 very different paces …
1/3 EU Consumers have download at least 1 Health & Wellness app in their phonesWearable device market growing at a CAGR 45% (2013-2016)
+200M people don’t have proper access to
medical assistance35% expense in Healthcare is “out- of pocket”
… but everyone’s got a cellphone
In Telefónica we embrace this revolution…
Democratizing & improving access to healthcare
…with a portfolio adapted to everyone’s tech adoption & economics…
MED
HIGH
EVOLVING TOWARDS A HEALTH DIGITAL ECOSYSTEM
CONNECTED
ASSISTEDIoT
LOW
2,87M
+30k
VALUE 2013- 2014 2015- 2016 2016-2020
SELFCARE
… aiming to facilitate a new digital open ecosystem
mAppsCitizen
EmployeeSpecialistsInsurers
Government
ConsumerGoods
Fitness& Sport Goods
Connecting all the industry players
and enabling the creation of joint
value added solutions
Positioning the customer in the center… Pharma
ServiceProviders
Wearables
…joining forces with major industry players…
…learning some lessons along the way…
Wearables are an easy way users can begin to contextualize their health ... However 1-2/3 wearables end up in the drawer after 6 months.
Technology is an enabler. It should help physicians & wellness professionals to bring their current offline relationship with consumers to an online level, but never to substitute them.
We have proved that the cellphone (both feature phone & smartphone) is a key channel where consumers like to access health & wellness services
key takeawaysWhen developing a Health & Wellness service think Mobile First, when interacting with your customer… you want to be in his pocket
In order to add real value to your solution, not only take advice from professionals, but also involve them end to end into the service
Wearable’s big challenge is to engage customers. Wearable should adapt to the customer, not the customer to the wearable… We foresee “wearables as a service” becoming smarter and fostering a digital open ecosystemIoT
Consumerization and IoT as Healthcare game-changers