Consumer’s Health RevolutionJorge Fernandez Miranda

Telefónica IoT - Smart Health24.02.2016

As in many other industries, consumers are becoming the major force of change in healthcare…

easy to access

flexible

Simple …Demanding for services adapted to their needs & habits

The way consumers approach health services is dramatically shifting…

85% of Europeans turn to the Internet for Healthcare info

+100K mHealth Apps available

… and this is creating a gap between connected consumers and professionals…

… encouraging the growth of self-diagnosis, Self-care applications, & Quantifiedselfmovement…

… disconnecting doctors & professionals from being the

first and main source of information…

Moreover consumer markets are evolving at 2 very different paces …

1/3 EU Consumers have download at least 1 Health & Wellness app in their phonesWearable device market growing at a CAGR 45% (2013-2016)

+200M people don’t have proper access to

medical assistance35% expense in Healthcare is “out- of pocket”

… but everyone’s got a cellphone

In Telefónica we embrace this revolution…

Democratizing & improving access to healthcare

…with a portfolio adapted to everyone’s tech adoption & economics…

MED

HIGH

EVOLVING TOWARDS A HEALTH DIGITAL ECOSYSTEM

CONNECTED

ASSISTEDIoT

LOW

2,87M

+30k

VALUE 2013- 2014 2015- 2016 2016-2020

SELFCARE

… aiming to facilitate a new digital open ecosystem

mAppsCitizen

EmployeeSpecialistsInsurers

Government

ConsumerGoods

Fitness& Sport Goods

Connecting all the industry players

and enabling the creation of joint

value added solutions

Positioning the customer in the center… Pharma

ServiceProviders

Wearables

…joining forces with major industry players…

…learning some lessons along the way…

Wearables are an easy way users can begin to contextualize their health ... However 1-2/3 wearables end up in the drawer after 6 months.

Technology is an enabler. It should help physicians & wellness professionals to bring their current offline relationship with consumers to an online level, but never to substitute them.

We have proved that the cellphone (both feature phone & smartphone) is a key channel where consumers like to access health & wellness services

key takeawaysWhen developing a Health & Wellness service think Mobile First, when interacting with your customer… you want to be in his pocket

In order to add real value to your solution, not only take advice from professionals, but also involve them end to end into the service

Wearable’s big challenge is to engage customers. Wearable should adapt to the customer, not the customer to the wearable… We foresee “wearables as a service” becoming smarter and fostering a digital open ecosystemIoT

Consumerization and IoT as Healthcare game-changers