DIGITAL DISRUPTION SEMINAR PART 2

• My story• How to build your marketing machine in the age of disruption• What are the disruptors in 2018+ and how to use them?

– Influencer marketing– Voice– Attribution modeling

• Q&A

HOW TO BUILD YOUR MARKETING MACHINE IN THE AGE OF DISRUPTION

YOU ARE A MEDIA BUSINESS

My boyband story

Who’s crushing it globally?

Who’s crushing it locally? B2C

Who’s crushing it locally? B2C & B2B

Who’s crushing it locally? B2B & B2C

ALYKA EXAMPLESTRONG, DIVERSIFIED ONLINE LEAD GEN

HOW TO BUILD YOUR OWN MEDIA EMPIRE

1. CHOOSE YOUR CHANNELS

Where is your Audience?

Personal Brand or Business Brand?

What is your strength?• Writing? Long form? Short form?• Video?• Graphics?• Podcast?

2. BE YOURSELF

Personal, insightful, text focus

Direct, controversial, text focus

Funny, positive, inspiring, visual

Fun, punchy, visual

3. TELL STORIES

4. CONNECT WITH INFLUENCERS & TAG THEM

5. USE RELEVANT HASHTAGS

6. MIX IT UP

7. TEST YOUR CONTENT

Vs

Which one did better?

Alyka Facebook Authentic VideoAlyka Facebook Corporate Video

8. BE CONSISTENT

9. RESPOND & ENGAGE WITH PEOPLE

Fast response = good

10. STOP OVERTHINKING

11. RECYCLE CONTENT

Slice and dice

• Event• Blog article• Image• Video• Podcast

12. DON’T OBSESS OVER HIGH NUMBERS

WHAT ARE THE DISRUPTORS IN 2018+ AND HOW YOU CAN USE THEM?

1. Influencer Marketing

Influencer Marketing B2B

Step 1 Step 2 Step 3

2. Voice

Voice SEOTraditional SEO:• Finance broker perth• Blinds perth• Gym perth

Voice SEO:• How do I get a business loan?• What is the best blinds company near me• What is the closest kid friendly gym near me?

Podcasting

3. Attribution Modeling (The hockey assist)

3. Attribution Modeling (The hockey assist)

WHERE TO START?

MAP YOUR MASTER STRATEGY

HOW TO GET ME

08 9200 4429zion.ong@alyka.com.auwww.alyka.com.auLinkedIn - Zion OngAskAlyka Podcast