DIGITAL DISRUPTION SEMINAR PART 2 - Alyka · DIGITAL DISRUPTION SEMINAR PART 2 • My story • How...
Transcript of DIGITAL DISRUPTION SEMINAR PART 2 - Alyka · DIGITAL DISRUPTION SEMINAR PART 2 • My story • How...
DIGITAL DISRUPTION SEMINAR PART 2
• My story• How to build your marketing machine in the age of disruption• What are the disruptors in 2018+ and how to use them?
– Influencer marketing– Voice– Attribution modeling
• Q&A
HOW TO BUILD YOUR MARKETING MACHINE IN THE AGE OF DISRUPTION
YOU ARE A MEDIA BUSINESS
My boyband story
Who’s crushing it globally?
Who’s crushing it locally? B2C
Who’s crushing it locally? B2C & B2B
Who’s crushing it locally? B2B & B2C
ALYKA EXAMPLESTRONG, DIVERSIFIED ONLINE LEAD GEN
HOW TO BUILD YOUR OWN MEDIA EMPIRE
1. CHOOSE YOUR CHANNELS
Where is your Audience?
Personal Brand or Business Brand?
What is your strength?• Writing? Long form? Short form?• Video?• Graphics?• Podcast?
2. BE YOURSELF
Personal, insightful, text focus
Direct, controversial, text focus
Funny, positive, inspiring, visual
Fun, punchy, visual
3. TELL STORIES
4. CONNECT WITH INFLUENCERS & TAG THEM
5. USE RELEVANT HASHTAGS
6. MIX IT UP
7. TEST YOUR CONTENT
Vs
Which one did better?
Alyka Facebook Authentic VideoAlyka Facebook Corporate Video
8. BE CONSISTENT
9. RESPOND & ENGAGE WITH PEOPLE
Fast response = good
10. STOP OVERTHINKING
11. RECYCLE CONTENT
Slice and dice
• Event• Blog article• Image• Video• Podcast
12. DON’T OBSESS OVER HIGH NUMBERS
WHAT ARE THE DISRUPTORS IN 2018+ AND HOW YOU CAN USE THEM?
1. Influencer Marketing
Influencer Marketing B2B
Step 1 Step 2 Step 3
2. Voice
Voice SEOTraditional SEO:• Finance broker perth• Blinds perth• Gym perth
Voice SEO:• How do I get a business loan?• What is the best blinds company near me• What is the closest kid friendly gym near me?
Podcasting
3. Attribution Modeling (The hockey assist)
3. Attribution Modeling (The hockey assist)
WHERE TO START?
MAP YOUR MASTER STRATEGY
HOW TO GET ME
08 9200 [email protected] - Zion OngAskAlyka Podcast