Digital Dilemmas

Post on 19-May-2015

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Internal soul-searching presentation for the role of traditional content departments in the digital age

Transcript of Digital Dilemmas

DIGITAL DILEMMAS

VIGNETTES

INTEGRATIONS

THEME SONGS

S P O N S O R S H I P S

S P O R T S

MOVIE Tie UP

Digital

THE BRANDED CONTENT UNIVERSE

AFP

A C T I V A T I O N S

RADIO

BUT WITH THE TRANSITION FROM PRIME TIME TO MY TIME TRADITIONAL PLATFORMS ARE BECOMING OBSOLETE

SCORE 160 LIVES

WHICH BRINGS US TIME AND AGAIN INTO A TARANTINOESQUE SITUATION

WITH THE DIGITAL TEAM

SO IS DIGITAL JUST another platform

OR ARE WE SEEING THIS THE WRONG WAY

(AND IS THE ESP SCOPE LIMITED TO IDEATION SESSIONS &VIDEO PRODUCTION?)

X 1

X 1

X 5

X 4

X 3

THE CONTENT SKEW IS CHANGING

We need to arm ourselves With the right tools

THINK BIG THINK STUPID AND PLEASE BE ORIGINAL