March 18, 20168:30am - 3:00pmHarvard i-lab

A Day in the Life of a Digital Strategist

#DigStrat

8:30am – 9:15am Breakfast and Registration9:15am – 9:30am Opening Remarks 9:30am – 10:30am Keynote Presentation: Vala Afshar10:30am – 10:45am Break10:45am – 11:15am Social Listening11:15am – 11:30am Writing for the Web11:30am – 12:00pm Email12:00pm – 12:15pm Instagram and Snapchat12:15pm – 1:00pm Lunch1:00pm – 1:15pm Team Collaboration1:15pm – 1:45pm Paid Social1:45pm – 2:00pm Browser and Work Hacks2:00pm – 2:15pm Break2:15pm – 2:45pm Analytics2:45pm – 3:00pm Wrap Up

Schedule

Join the conversation on Twitter #DigStrat

Popular Visual Facebook Post

There is a lot of noise in social listening. How do you listen? What tools do you use?

Source: Nielsen Norman Group

Visitors leave sites in 10-20 seconds. After 20 seconds, they are more likely to

stay for several minutes.

March 18, 20168:30am - 3:00pmHarvard i-lab

A Day in the Life of a Digital Strategist

#DigStrat

From 2011 to 2015, mobile traffic to the Gazette Website has significantly increased.

Test the readability of your website’s copy at www.readability-score.com or use Microsoft

Word’s readability check.

Have you checked out Harvard’s writing for web resources?

http://guidelines.hwp.harvard.edu/writing-for-the-web

People check their email about 77 times per day.

Source: Gloria Mark, Professor of Informatics, University of California, Irvine

In 2015, 55% of emails were opened on mobile.

Source: Litmus

March 18, 20168:30am - 3:00pmHarvard i-lab

A Day in the Life of a Digital Strategist

#DigStrat

Join the conversation on Twitter #DigStrat

Have you checked out Harvard’s email guidelines?

http://guidelines.hwp.harvard.edu/email

Instagram has 400 million monthly active users.

Instagram posts with a location receive 79% higher engagement.

Source: Simply Measured

Despite more brands posting videos on Instagram than ever before (13.2% of all posts), photos still see higher average

engagement.

Source: Simply Measured

March 18, 20168:30am - 3:00pmHarvard i-lab

A Day in the Life of a Digital Strategist

#DigStrat

8:30am – 9:15am Breakfast and Registration9:15am – 9:30am Opening Remarks 9:30am – 10:30am Keynote Presentation: Vala Afshar10:30am – 10:45am Break10:45am – 11:15am Social Listening11:15am – 11:30am Writing for the Web11:30am – 12:00pm Email12:00pm – 12:15pm Instagram and Snapchat12:15pm – 1:00pm Lunch1:00pm – 1:15pm Team Collaboration1:15pm – 1:45pm Paid Social1:45pm – 2:00pm Browser and Work Hacks2:00pm – 2:15pm Break2:15pm – 2:45pm Analytics2:45pm – 3:00pm Wrap Up

Schedule

Facebook images posted via Instagram get 23% more engagement than native

posts.

Source: Buzzsumo

Snapchat has 100 million daily active users.

Snapchat has 8 billion daily video views.

Have you checked out Harvard’s social media guidelines?

http://guidelines.hwp.harvard.edu/social-media

March 18, 20168:30am - 3:00pmHarvard i-lab

A Day in the Life of a Digital Strategist

#DigStrat

Join the conversation on Twitter #DigStrat

Since its 2013 launch, Slack has more than 1 million daily active users & 93% of people

who try Slack keep using it.

Social media ad spending is likely to exceed $35 billion in 2017.

Source: eMarketer

The average organic reach for Facebook posts is 2.6% of a brand’s

audience, showing Facebook’s emphasis on paid posts.

Source: Localytics

Promoted tweets have shown average engagement rates of 1-3%.

Source: Adweek

March 18, 20168:30am - 3:00pmHarvard i-lab

A Day in the Life of a Digital Strategist

#DigStrat

Optimize Link Posts

Browser extensions to add to your arsenal

●Pocket●Buffer●Klout●Bit.ly●LastPass●Roboform●One Tab●RiteTag

●Check My Links●Social Analytics●Firebug●Mozbar●Rapportive●Social Fixer●StayFocusd●Window

Resizer

Many analytics tools for different purposes