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Digital Content Connect 2016 Facts & Tips
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Transcript of Digital Content Connect 2016 Facts & Tips
March 18, 20168:30am - 3:00pmHarvard i-lab
A Day in the Life of a Digital Strategist
#DigStrat
8:30am – 9:15am Breakfast and Registration9:15am – 9:30am Opening Remarks 9:30am – 10:30am Keynote Presentation: Vala Afshar10:30am – 10:45am Break10:45am – 11:15am Social Listening11:15am – 11:30am Writing for the Web11:30am – 12:00pm Email12:00pm – 12:15pm Instagram and Snapchat12:15pm – 1:00pm Lunch1:00pm – 1:15pm Team Collaboration1:15pm – 1:45pm Paid Social1:45pm – 2:00pm Browser and Work Hacks2:00pm – 2:15pm Break2:15pm – 2:45pm Analytics2:45pm – 3:00pm Wrap Up
Schedule
Join the conversation on Twitter #DigStrat
Popular Visual Facebook Post
There is a lot of noise in social listening. How do you listen? What tools do you use?
Source: Nielsen Norman Group
Visitors leave sites in 10-20 seconds. After 20 seconds, they are more likely to
stay for several minutes.
March 18, 20168:30am - 3:00pmHarvard i-lab
A Day in the Life of a Digital Strategist
#DigStrat
From 2011 to 2015, mobile traffic to the Gazette Website has significantly increased.
Test the readability of your website’s copy at www.readability-score.com or use Microsoft
Word’s readability check.
Have you checked out Harvard’s writing for web resources?
http://guidelines.hwp.harvard.edu/writing-for-the-web
People check their email about 77 times per day.
Source: Gloria Mark, Professor of Informatics, University of California, Irvine
In 2015, 55% of emails were opened on mobile.
Source: Litmus
March 18, 20168:30am - 3:00pmHarvard i-lab
A Day in the Life of a Digital Strategist
#DigStrat
Join the conversation on Twitter #DigStrat
Have you checked out Harvard’s email guidelines?
http://guidelines.hwp.harvard.edu/email
Instagram has 400 million monthly active users.
Instagram posts with a location receive 79% higher engagement.
Source: Simply Measured
Despite more brands posting videos on Instagram than ever before (13.2% of all posts), photos still see higher average
engagement.
Source: Simply Measured
March 18, 20168:30am - 3:00pmHarvard i-lab
A Day in the Life of a Digital Strategist
#DigStrat
8:30am – 9:15am Breakfast and Registration9:15am – 9:30am Opening Remarks 9:30am – 10:30am Keynote Presentation: Vala Afshar10:30am – 10:45am Break10:45am – 11:15am Social Listening11:15am – 11:30am Writing for the Web11:30am – 12:00pm Email12:00pm – 12:15pm Instagram and Snapchat12:15pm – 1:00pm Lunch1:00pm – 1:15pm Team Collaboration1:15pm – 1:45pm Paid Social1:45pm – 2:00pm Browser and Work Hacks2:00pm – 2:15pm Break2:15pm – 2:45pm Analytics2:45pm – 3:00pm Wrap Up
Schedule
Facebook images posted via Instagram get 23% more engagement than native
posts.
Source: Buzzsumo
Snapchat has 100 million daily active users.
Snapchat has 8 billion daily video views.
Have you checked out Harvard’s social media guidelines?
http://guidelines.hwp.harvard.edu/social-media
March 18, 20168:30am - 3:00pmHarvard i-lab
A Day in the Life of a Digital Strategist
#DigStrat
Join the conversation on Twitter #DigStrat
Since its 2013 launch, Slack has more than 1 million daily active users & 93% of people
who try Slack keep using it.
Social media ad spending is likely to exceed $35 billion in 2017.
Source: eMarketer
The average organic reach for Facebook posts is 2.6% of a brand’s
audience, showing Facebook’s emphasis on paid posts.
Source: Localytics
Promoted tweets have shown average engagement rates of 1-3%.
Source: Adweek
March 18, 20168:30am - 3:00pmHarvard i-lab
A Day in the Life of a Digital Strategist
#DigStrat
Optimize Link Posts
Browser extensions to add to your arsenal
●Pocket●Buffer●Klout●Bit.ly●LastPass●Roboform●One Tab●RiteTag
●Check My Links●Social Analytics●Firebug●Mozbar●Rapportive●Social Fixer●StayFocusd●Window
Resizer
Many analytics tools for different purposes