Post on 21-Oct-2014
description
The online future for higher education
Webinar – 11 February 2014
MARK SHERWIN, GLOBAL COMMERCIAL DIRECTORADRIAN PORTER, HEAD OF STRATEGIC RESEARCH
The digital campus
A L I T T L E A B O U T U S
Adrian Porter – Head of Strategic Research
Adrian consolidates our thinking on contemporary digital challenges faced by organisations, offering general and sector specific insights and best practices in the form of Precedent’s research reports and white papers which are used to shape digital strategies.
He also conducts bespoke research for individual clients to help them improve their digital presence.His many clients have included Newmarket Racecourses, Yell, Insight Investment, and a large number of universities including Oxford Brookes, Reading, Robert Gordon, Liverpool John Moores and Cambridge.
Mark Sherwin – Global Commercial Director
Mark has been involved in transforming businesses using digital from the very early days of the web. He has worked with over 100 clients as diverse as Southampton University, The London Stock Exchange, Mercedes-Benz, MTV, The British Heart Foundation and The Museum of London.
Whilst he is excited by the capabilities of the web, he gets more excited by the opportunities this affords businesses to change the way they do business. Mark established Precedent’s digital capability, created our strategic consulting offer and now help organisations craft work programmes that deliver real results.
LONDON
EDINBURGH
CARDIFF
PERTH
MELBOURNE
HONG KONG
Some of our Higher Education Clients
Some of our Higher Education Clients
Our broader experience
We research our sectors
New Brand Universities Universities
Third Sector NHS
Alumni GlobalisationFinancial Services Cross- sector
The solid classical buildings of great universities may look permanent but the storms of change now threaten them.Lawrence Summers
President Emeritus, Harvard University
An Avalanche is Coming: Higher Education and the Revolution Ahead
The Digital Threat
Knowledge.
The Digital Threat
Reach.
The Digital Threat
Relevance.
Google is in on the act
Nations are waking up to the threat and opportunities
New paradigms are being created at grassroots level
And the results can exceed all expectation
On the education side you could say if we can get them in, retain them and make sure they graduate then that’s good enough, but that is a 1000 year old business model – the world looks different today.Claes Mansson
Director, ICT Strategic Investment Programme at Monash University
An age-old problem
Prospect
Learner
Alumni
Professional
A single online customer experience
Finding courses
Promoting Engaging Supporting Connecting Retaining
Seeking opinions
Showing to friends
Key date reminders
Help with the basics
Insider knowledge
Finding their way
Administrative support
Learning the ropes
Finding likeminded students
Offers and discounts
News and results
Library renewal
E-resources
E-learning
Share the experience
Careers news
Continued access
Keeping in touch
Networking
News & events
Professional development
Supporting and giving
Supporting and
promoting
Networking and directory
Major updates
Campaigns
Website
Social
Mobile
The global digital landscape is driving everyone towards becoming a lifelong learner. This represents the biggest opportunity that the sector has seen since its inception. The Digital Campus – The online future for Higher Education
So what is a digital campus?
A single online environment open to all, that offers a single customer view that is personalised to their current interests and relationship with the university.
A place they become reliant upon to support their lifelong learning and development, encouraging and rewarding continual involvement.
Ultimately a community and ecosystem thattranscends traditional boundaries of a university.
The digital campus | @Precedentcomms | © Precedent 2013
COPE - Content not websites
Remits:
Corporate Communications, Press Office, Marketing, Research, Biology Faculty, Student Recruitment, Student Services, Alumni Relations, Development, and Business and Enterprise.
Not just students
Home pageProminent search and search history with a personalised showcase and promotional display of content which is always of interest and relevance to the individual.
OpportunitiesOpportunities to engage with internal, and external community members.
For youAn individual alert system combining practical, important and interesting reminders along with appropriate calls to action.
ConnectionsInteract with other community members
CoursesThe learning or research environment
?
Looking to the future
Daring to be digital
Daring to be digital
DIGITALTRANSFORMATIO
N
DIGITALTRANSFORMATIO
N
Daring to be digital
Key Enablers
Senior Sponsorship and Centralised Investment
Key Enablers
Cross Department Digital Executive
Key Enablers
Technological Platform and Roadmap
Nobody’s doing this - right?
‘you know when you get given a campus map for the first time, you quickly identify where your personal points of interest are on the map and these form the backbone of your student experience. You are not interested in the rest of the map, it is not relevant to you’. A focus group student describing a university website
The Physical vs. The Digital Campus
A Unifying Vision
The Digital Campus
Simply put, the HE sector is changing, probably quicker than any other industry I have seen and it is technological change that is driving it.Claes Mansson
Director, ICT Strategic Investment Programme at Monash University
So we have to act now in order to maintain or further establish our place in the market.
It is a monumental task, and I struggle to think of any business context that I have ever been in where there has been this much change in parallel and compressed into such a short space of time.Claes Mansson
Director, ICT Strategic Investment Programme at Monash University
The Digital Campus | @Precedentcomms | © Precedent 2013
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