Digital Strategy Abc Webinar
description
Transcript of Digital Strategy Abc Webinar
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“Supporting a vibrant arts and cultural community through quality direct legal/business services and educational programs to the artists and arts communities in Greater Boston by leveraging the resources of the legal and business communities…”
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Q&AParticipants may ask questions for any
of our panelists by:
• Typing a question in the “questions box”
• Sending and e-mail to [email protected]
• Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu
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Stop ChasingBuzz Words
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Creating a Digital Communications Strategy
1. Who Are You?
2. Messages With Substance
3. Digital Tools With Impact
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Who Are YOU?
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What Are Your Goals?
• Sales Conversion• Lead Generation• Engagement
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www.artsboston.com
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Why Are You Unique?
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www.bostondancealliance.org
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What Is Your Measure for Success?
• Ticket Sales• Registrations • Fees / Other Earned Income• Donations• Content Submissions
• Engagement
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www.artsandbusinesscouncil.org
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How Much Money Do You Have?
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www.investopedia.com
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How Much Time Do You Have?
• Who’s Accountable?• Workflow Assessment
• Learning Curve
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Time Management
• Website = High
• Blog = High
• Video = High
• Email = Moderate
• Photos = Moderate
• Facebook = Low
• Twitter = Low
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How Comfortable Are You With Technology?
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utterli.com
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www.blogger.com
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www.theflip.com
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What Are Your Communication Strengths?
• Writing• Interviewer• Connector• Researcher• Photographer / Videographer
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http://del.icio.us
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How Does Your Community Want to Interact With You?
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surveymonkey.com
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www.addthis.com
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Identifying Influencers
• Regularly Contact You
• Active Contributors
• Bloggers
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HubArts.com
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jimsullivanink.com
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Messages With Substance
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Engage, Don’t Sell
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www.zumix.org
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Stay Focused
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www.newtonartcenter.org
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It’s About Your Members
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rtnda.org
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www.friendsoffenwaystudios.org
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Give to Receive
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downtownwineandspirits.com
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Digital Tools With Impact
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Cool Is a Red Flag
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Choosing Digital Tools
• Low Cost
• Easy to Use
• Can Make Commitment
• High Viral Impact
• High Engagement
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Photos
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flickr.com Search “arts boston” under “groups”
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flickr.com
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facebook.com Search “BIMA”
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Photo Recommendations
• Focus on Members
• Multiple Distribution
• Reflect Mission
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Social Networks
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Facebook Love
• Don’t Always Ask for Something
• Share Information
• Post Comments
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ning.com
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http://bostoncyberarts.ning.com/
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BrooklynArtProject.com
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unlockaustin.com
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Social Networks Recommendations
• Be Genuine
• Engage
• Photos
• “Ah Ha” Moments
• Hub for All Your Content
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twitter.com
Tweet During Events From Your Cell Phone
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www.twitterfountain.nl
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http://portwiture.com
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Twitter Recommendations
• Sharp Focus
• Follow and Engage
• Share Links
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Blogs
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bostonhandmade.blogspot.com
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runningahospital.blogspot.com
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bostonist.com
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bostonreb.com
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overheardinnewyork.com
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www.wbztv.com
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Blog Recommendations
• Expertise
• Member News
• Organization News
• Aggregate Resources
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Video
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www.youtube.com/user/ArtsBusinessBoston
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www.youtube.com/user/NYTVF
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vailmusicfestival.org
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huntingtontheatre.org
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www.youtube.com/yellowpages
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gardnermuseum.org/music/podcast/theconcert.asp
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Video Recommendations
• Testimonials
• Demonstrations
• Previews
• Interviews
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Key Points
Choose Digital Tools
Based on Your Strategy
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Key Points
Make Messages
About Your Members
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Key Points
Make a Commitment
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Upcoming A&BC Webinars
Oct 29 – Writing to Engage Your
Community
Nov 13 – Photos That Generate
Awareness
Dec 2 – Best Practices for Free
and Paid Online Promotion
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Register atwww.artsandbusinesscouncil.org
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Q&AParticipants may ask questions for any
of our panelists by:
• Typing a question in the “questions box”
• Sending and e-mail to [email protected]
• Typing your question into the chat box and selecting “Organizer and panelists only” in the drop down menu