Post on 04-Dec-2014
description
Digital Analytics at UAlbertaUniversity of Alberta Campus Computing Symposium
May 9, 2013Tim Schneider
Digital Analytics ManagerUniversity Digital Strategy
What we’re doing
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Recommend Recommend SolutionSolution
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Recommend Recommend SolutionSolution
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Mobile traffic
Mobile
Responsive Design
Search
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Recommend Recommend SolutionSolution
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Start Page Unique Pageviews Pageviews Unique Searches Search %
www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%
www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%
www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%
www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%
www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%
www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%
www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%
www.why.ualberta.ca 15,894 20,510 688 4.33%
www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%
www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%
www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%
May 1 - July 25, 2012
Searches starting from page
Start Page Unique Pageviews Pageviews Unique Searches Search %
www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%
www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%
www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%
www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%
www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%
www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%
www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%
www.why.ualberta.ca 15,894 20,510 688 4.33%
www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%
www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%
www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%
May 1 - July 25, 2012
Searches starting from page
Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
Page PageviewsUnique
PageviewsTotal Unique
SearchesSearch Pct
Starts
news.ualberta.ca/ 5,619 4,270 295 6.91%
students.ualberta.ca/ 8,624 6,883 465 6.76%
facultystaff.ualberta.ca/ 16,361 12,389 691 5.58%
events.ualberta.ca/ 2,633 1,915 88 4.6%
why.ualberta.ca/ 6,367 4,764 203 4.26%
campuslife.ualberta.ca/ 15,043 11,095 407 3.67%
faculties.ualberta.ca/ 134,469 95,119 3,018 3.17%
prospective.ualberta.ca/ 9,994 7,868 224 2.85%
April, 2013
12%
8.5%
Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
“This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the conversations with them I had to walk them through going to the ualberta.ca homepage then clicking on 'apps@ualberta.ca' to find their email account.”
July, 2012
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Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
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Recommend Recommend SolutionSolution
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apps@ualberta.ca
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Analyze Data / Analyze Data / ReportReport
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Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
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Email & Apps
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Analyze Data / Analyze Data / ReportReport
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Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
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•Visitors still searching for “convocation”
-32%
The Big 3
•Apply - student
•Apply - careers
•Give
Questions?