Digital Analytics @ UAlberta
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Digital Analytics at UAlbertaUniversity of Alberta Campus Computing Symposium
May 9, 2013Tim Schneider
Digital Analytics ManagerUniversity Digital Strategy
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What we’re doing
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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Mobile traffic
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Mobile
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Responsive Design
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Search
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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Start Page Unique Pageviews Pageviews Unique Searches Search %
www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%
www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%
www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%
www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%
www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%
www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%
www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%
www.why.ualberta.ca 15,894 20,510 688 4.33%
www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%
www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%
www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%
May 1 - July 25, 2012
Searches starting from page
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Start Page Unique Pageviews Pageviews Unique Searches Search %
www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%
www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%
www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%
www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%
www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%
www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%
www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%
www.why.ualberta.ca 15,894 20,510 688 4.33%
www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%
www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%
www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%
May 1 - July 25, 2012
Searches starting from page
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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Page PageviewsUnique
PageviewsTotal Unique
SearchesSearch Pct
Starts
news.ualberta.ca/ 5,619 4,270 295 6.91%
students.ualberta.ca/ 8,624 6,883 465 6.76%
facultystaff.ualberta.ca/ 16,361 12,389 691 5.58%
events.ualberta.ca/ 2,633 1,915 88 4.6%
why.ualberta.ca/ 6,367 4,764 203 4.26%
campuslife.ualberta.ca/ 15,043 11,095 407 3.67%
faculties.ualberta.ca/ 134,469 95,119 3,018 3.17%
prospective.ualberta.ca/ 9,994 7,868 224 2.85%
April, 2013
12%
8.5%
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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“This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the conversations with them I had to walk them through going to the ualberta.ca homepage then clicking on '[email protected]' to find their email account.”
July, 2012
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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Email & Apps
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Collect DataCollect DataCollect DataCollect Data
Analyze Data / Analyze Data / ReportReport
Analyze Data / Analyze Data / ReportReport
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend Recommend SolutionSolution
Recommend Recommend SolutionSolution
FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
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•Visitors still searching for “convocation”
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-32%
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The Big 3
•Apply - student
•Apply - careers
•Give
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Questions?