Status of facebookStatus of facebook

Mike Haines, VP Sales Central Regionmhaines@facebook.comOct. 7, 2010

Facebook missionFacebook mission

Give people the power to share Give people the power to share and make the world more open and make the world more open and connectedand connected

The Social Graph The Social Graph

120M120M 380M380M

550M550M++

monthly active users

150M+

mobile users

Marketing Opportunities on FacebookMarketing Opportunities on Facebook

BRAND

Organic distribution on FacebookOrganic distribution on Facebook

Earned Media - Earned Media - Newsfeeds Newsfeeds

Bought Media Bought Media Ads Ads

Owned Media - Owned Media - Pages Pages

Friends influence friends

Come and join us at Bacardi and learn how to make the perfect Mojito, win prizes and help us create the next rum flavour…

Get in the Spirit with Bacardi

Bacardi

Bacardi

Bacardi

Social Context in Social Context in advertisingadvertisingWord of mouth at scale

68%68%lift in ad recalllift in ad recall

2x2xincrease in message awareness

increase in message awareness

increase in purchase intent

increase in purchase intent

4x4xSocial context increases effectiveness

Facebook PagesFacebook Pages

Facebook Pages – a ‘Hub’ for Facebook Pages – a ‘Hub’ for brandsbrandsCreate unique dialogue between brand & audience

Develop deeper relationship with

consumers

Drive Fans & Post directly into their

Newsfeeds

Create a 2-way dialogue

Utilize your insights Fans over time

Fan demographics & location

Wall Posts

Likes

Comments

Per-post interactions

Upstream traffic data

Innovation

Facebook Connect

Social PluginsSocial Plugins

CNN.com – An early adopter

Audiences could choose to see just

their friends Comments or updates

from the World

The Obama Live Stream ushered in a new way to watch live

broadcast socially with the world

The CNN Live Stream produced 8,500 Comments per

minute at it’s peak when Obama was speaking driving

Unique users up 2m – 6m

Become a fan of Levi’s on Facebook

See what your friends like

Buy your friend a birthday gift

Social shopping with Levi’s

Linking back to Facebook

Benefits

Traffic Engagement Customer insights

Looking forwardLooking forward

Facebook Places

Chris Porter is presenting at Bacardi London

See who’s checked in nearby

Generating a story in their News Feed

And tell your friends where you are and who you’re with

PlacesWho. What. When. And now where.

Go simpleGo simpleGo simpleGo simple

Go realGo realGo realGo real

Go bigGo bigGo bigGo big

Go simple, go real, go bigGo simple, go real, go bigGo simple, go real, go bigGo simple, go real, go big

Thanks