The day after F8 - Facebook @ Digital Accademia
-
Upload
digital-accademia -
Category
Technology
-
view
807 -
download
3
description
Transcript of The day after F8 - Facebook @ Digital Accademia
![Page 1: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/1.jpg)
![Page 2: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/2.jpg)
La scuola di VERO
![Page 3: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/3.jpg)
![Page 4: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/4.jpg)
Businesses will be better in a more connected world. Facebook connects
people and their friends to the things they care about.
![Page 5: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/5.jpg)
1 New Timeline = Deeper connections
![Page 6: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/6.jpg)
2 More opportunities for people to talk about your business
Fidji Simo cooked a Roast Chicken via Recipe Box
Ticker Timeline
Fidji Simo cooked recipesvia Recipe Box
News Feed
![Page 7: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/7.jpg)
What this means is more focus on Identity
People now have more ways to express who they are and what they like through Cover Photo, Timeline and Activity
Log.
Your branded app can be a key part of building people’s identity on Facebook. In addition, the new extension of Open
Graph will allow users to more specifically describe the actions they take with the content of your app on and off of
Facebook.
![Page 8: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/8.jpg)
Identity has multiple components
The Places I’ve been
The people I care about
My opinions
The Brands I care about
The products I want and buy
Content I consume
Facebook facilitates the process of curation.
![Page 9: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/9.jpg)
Help customers tell richer, more structured stories of their lives through branded actions. Leverage Custom Open Graph to:
Opportunity for Beverage:
1. Associate meaningful life moments into product use occasions
2. Derive more value out of social product trials
3. Amplify and enrich offline events and activities through more detailed stories in
the social graph
![Page 10: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/10.jpg)
Custom Open Graph actions and objects should be leveraged to help customers share meaningful life moments on an on-going basis through your brand, not
to support a promotional, short-term idea campaign.
Best Practices:
![Page 11: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/11.jpg)
Create a social shopping tool which enables users to create a wish list, build, compare, and ask friends
for advice. 1.
Concept
Enable users to alert their friends by sending stories back to Facebook about vehicles they’re considering during the shopping process.
![Page 12: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/12.jpg)
Create an owners application in which users can identify vehicles they’ve owned and want. 2.
Concept
§ Integrate a custom edge into a virtual garage or owners application, enabling users to publish the vehicle they’ve built back to their friends on Facebook
![Page 13: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/13.jpg)
Enable sharing of life moments and milestones you’ve experienced while driving your car. 3.
Concept
§ Create an application enabling owners to document their favorite moments they’ve experienced in your vehicles (e.g. Toyota Auto Biographies)
§ Integrate Facebook directly into the vehicle to publish stories about milestones, favorite drives, longest drives and unique experiences back to Facebook (e.g. Facebook + Ford
Sync)
![Page 14: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/14.jpg)
Stand out during key seasons and occasions by maximizing my brand’s association with meaningful
life moments 1.
Concept
![Page 15: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/15.jpg)
Amplify an offline branded event or experience 2. Concept
a
b
c
![Page 16: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/16.jpg)
Links store loyalty card with user identity for: 1.
Concept
A. Better discovery through friends’ likes, interests and past purchases
B. Personalized shopping experience based on your interests, identity and past purchases
C. Special points that serve as currency in a social game, corporate philanthropy or discounts
![Page 17: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/17.jpg)
Link store location to user identity for: 2. Concept
A. Personalized customer service through a more relevant local experience
B. More relevant and local stories from friends and community
C. Tie in local store events to individual customer timelines
![Page 18: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/18.jpg)
Facebook Platform
for Mobile
![Page 19: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/19.jpg)
With Facebook Platform for Mobile, all mobile apps can now be social
Shopping
News
Games
Music
Brands
Videos
![Page 20: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/20.jpg)
With Mobile Web Apps, brands can drive deeper connections with people
People can have a seamless experience with their app
![Page 21: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/21.jpg)
Social Channel Smartphone Tablet PC
News Feed ✔ ✔ ✔
Wall Posts ✔ ✔ ✔
Invite friends ✔ ✔ ✔
Notifications ✔ ✔ ✔
Bookmarks ✔ ✔ ✔
And friends can discover these connections
[Insert Brand ���Logo Here]
![Page 22: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/22.jpg)
1. Search for the Mobile Web App in Facebook
3. Connect to the app
* Permission is only required the first time a user accesses the app.
2. Give the app permission*
Mobile Web App User Flow
![Page 23: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/23.jpg)
1. Search for app in Facebook’s Bookmark
4. Launch app through
3. Give the app permission*
iOS App User Flow
2. Purchase from App Store link on Facebook*
* If the app is already installed on your Apple iPhone/iPod/iPad, skip this step. ** Permission is only required the first time a user accesses the app.
![Page 24: The day after F8 - Facebook @ Digital Accademia](https://reader034.fdocuments.in/reader034/viewer/2022051513/547996525906b5a8048b4748/html5/thumbnails/24.jpg)