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D I FFI C U L T
M E NBEHIND THE SCENES OF A CREATIVE REVOLU TION:
From The Sopranos and The Wire
to Mad Menand Breaking Bad
Brett Mar tin
THE PENGUIN PRESS
NEW YORK
2013
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Prologue
You think it’s easy being the boss?
TONY SOPRANO
One cold winter’s evening in January 2002, Tony Soprano went miss-
ing and a small portion o the universe ground to a halt.
It did not come completely out o the blue. Ever since The Sopra-
nos had debuted in 1999, turning Tony—anxiety-prone dad, New Jersey mob-
ster, suburban seeker o meaning—into a millennial pop culture icon, the
character’s rustration, volatility, and anger had oten been indistinguishablerom those qualities o James Gandolfini, the actor who brought them to lie.
The role was a punishing one, requiring not only vast amounts o nightly
memorization and long days under hot lights, but also a daily descent into
Tony’s psyche—at the best o times a worrisome place to dwell; at the worst,
ugly, violent, and sociopathic.
Some actors—notably Edie Falco, who played Tony’s wie, Carmela
Soprano—are capable o plumbing such depths without getting in over their
heads. Blessed with a near photographic memory, Falco could show up or
work, memorize her lines, play the most emotionally devastati ng o scenes,
and then return happily to her trailer to join her regular companion, Marley, a
gentle yellow Lab mix.
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Not so Gandolfini, or whom playing Tony Soprano would always require
to some extent being Tony Soprano. Crew members grew accustomed to hear-
ing grunts and curses coming rom his trailer as he worked up to the emo-
tional pitch o a scene by, say, destroying a boom box radio. An intelligent and
intuitive actor, Gandolfini understood this dynamic and sometimes used it to
his advantage; the heavy bathrobe that became Tony’s signature, transorm-
ing him into a kind o domesticated bear, was murder under the lights in mid-
summer, but Gandolfini insisted on wearing it between takes. Other times,
though, simulated misery became indistinguishable rom the real thing—on
set and of. In papers related to a divorce filing at the end o 2002, Gandolfini’s
wie described increasingly serious issues with drugs and alcohol, as well as
arguments during which the actor would repeatedly punch himsel in the ace
out o rustration. To anybody who had witnessed the actor’s sel-directed
rage as he struggled to remember lines in ront o the camera—he would be-
rate himsel in disgust, curse, smack the back o his own head—it was a plau-
sible scenario.
It did not help that the naturally shy Gandolfini was suddenly one o the
most recognizable men in America—especially in New York and New Jersey,
where the show filmed and where t he sight o him walk ing down the street
with, say, a cigar was guar anteed to seed con usion in those a lready inclined
to shout the names o fictional characters at real human beings. Unlike Falco, who could slip o Carmela’s French-tipped nails, throw on a baseball cap, a nd
disappear in a crowd, Gandolfini—six eet tall, upward o 250 pounds—had no
place to hide.
All o which had long since taken its toll by the w inter o 2002. Gandol-
fini’s sudden reusals to work had become a semiregular occurrence. His fits
were passive-aggressive: he would claim to be sick, reuse to leave his TriBeCa
apartment, or simply not show up. The next day, inevitably, he would eel
so wretched about his behavior and the massive logistic disruptions it had
caused—akin to turning an aircrat carrier on a dime—that he would treat cast
and crew to extravagant gits. “All o a sudden there’d be a sushi che at lunch,”
one crew member remembered. “Or we’d all get massages.” It had come to be
understood by all involved as part o the price o doing business, the trade-o
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PROLOGUE 3
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or getting the remarkably intense, ully inhabited Tony Soprano that Gan-
dolfini ofered.
So when the actor ailed to show up or a six p.m. call at Westchester
County Airport to shoot the final appearance o the character Furio Giunta, a
night shoot involving a helicopter, ew panicked. “It was an annoyance, but it
wasn’t cause or concern,” said Terence Winter, the writer-producer on set
that night. “You know, ‘It’s just money.’ I mean, it was a ton o money—we shut
down a ucking a irport. Nobody was particularly sad to go home at nine thirty
on a Friday night.”
Over the next twelve hours, it would become clear that this time was di-
erent. This time, Gandolfini was just gone.
The operation that came to a halt that evening was a massive one. The So-
pranos had spread out to occupy most o two floors o Silvercup Studios,
a steel-and-brick onetime bread actory at the oot o the Queensboro Bridge
in Long Island City, Queens. Downstairs, the production filmed on our o
Silvercup’s huge stages, including the ominously named Stage X, on which sat
an endlessly reconfigurable, almost lie-size model o the Soprano amily’s
New Jersey McMansion. The amous view o the amily’s backyard—brick
patio and swimming pool, practically synonymous with suburban ennui—lay rolled up on an enormous translucent polyurethane curtain that could be
wheeled behind the ersatz kitchen windows and backlit when needed.
A small army, in excess o two hundred people, was employed in abricat-
ing such details, which added up to as rich and fleshed out a universe as had
ever existed on TV: carpenters, electricians, painters, seamstresses, drivers,
accountants, cameramen, location scouts, caterers, writers, makeup artists,
audio engineers, prop masters, set dressers, scenic designers, production as-
sistants o every stripe. Out in Los Angeles, a whole other team o postpro-
duction crew—editors, mixers, color correctionists, music supervisors—was
stationed. Dailies were shuttled back and orth between the coasts under a
ake company name—Big Box Productions—to oil spies anxious to spoil
everishly anticipated plot points. What had started three years earlier as
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an oddball, what-do-we-have-to-lose experiment or a network still best
known or rerunning Hollywood movies had become a huge bureaucratic
institution.
More than that, to be at Silvercup at that moment was to stand at the cen-
ter o a television revolution. Although the change had its roots in a wave o
quality network TV begun two decades beore, it had started in earnest five
years earlier, when the pay subscription network HBO began turning its
attention to producing original, hour-long dramas. By the start o 2002,
with Gandolfi ni at la rge, the medium had been transormed.
Soon the dial would begin to fill with Tony Sopranos. Within three
months, a bald, stocky, flawed, but charismatic boss—this time o a band o
rogue cops instead o mafiosi—would make his first appearance, on FX’s The
Shield . Mere months ater that, on The Wire, viewers would be introduced to a
collection o Baltimore citizens that included an alcoholic, narcissistic po-
lice o cer, a ruthless dr ug lord, a nd a gay, homicidal stick up boy. HBO had al-
ready ollowed the success o The Sopranos with Six Feet Under , a series about
a amily-run uneral home filled with characters that were perhaps less so-
ciopathic than these other cable denizens but could be equally unlikable. In
the wings lurked such creatures as Deadwood ’s Al Swearengen, as cretinous a
character as would ever appear on television, much less in the role o protago-
nist, and Rescue Me’s Tommy Gavin, an alcoholic, sel-destructive firefightergrappling poorly with the ghosts o 9/11. Andrew Schneider, who wrote or
The Sopranos in its final season, had cut his teeth writing or TV’s version
o The Incredible Hulk, in which each episode, by rule, eatured at least two
instances o mild-mannered, regretul David Banner “hulking out” and mor-
phing into a giant, senseless green id. This would turn out to be good prepara-
tion or writing a serialized cable drama twenty years later.
These were characters whom, conventional wisdom had once insisted,
Americans would never allow i nto their living rooms: unhappy, morally com-
promised, complicated, deeply human. They played a seductive game with the
viewer, daring them to emotionally invest in , even root or, even love, a gamut
o criminals whose ofenses would come to include everything rom adultery
and polygamy ( Mad Men and Big Love ) to vampirism and serial murder ( True
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PROLOGUE 5
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Blood and Dexter ). From the time Tony Soprano waded into his pool to wel-
come his flock o wayward ducks, it had been clear that viewers were willing to
be seduced.
They were so, in part, because these were also men in recognizable strug-
gle. They belonged to a species you might call Man Beset or Man Harried—
badgered and bothered and thwarted by the modern world. I there was a
signature prop o the era, it was the cell phone, always ringing, rarely at an
opportune time and even more rarely with good news. Tony Soprano’s jaunty
ring tone still provokes a visceral response in anyone who watched the show.
When the period prohibited the literal use o cell phone technology, you could
see it nonetheless—in the German butler trailing an old-ashioned phone ater
the gangster boss in Boardwalk Empire, or in the poor lackeys charged with
delivering news to Al Swearengen, these unortunate human proxies oten
bearing the consequences o the same violent wishes Tony seemed to direct to
his ever-bleating phone.
Female characters, too, although most oten relegated to supporting
roles, were beneficiaries o the new rules o TV: suddenly allowed lives beyond
merely being either obstacles or acilitators to the male hero’s progress. In-
stead, they were ree to be venal, ruthless, misguided, and sometimes even he-
roic human beings in their own right—the housewie weighing her creature
comorts against the crimes she knows her husband commits to provide them,in The Sopranos and Breaking Bad ; the prostitute insisting on her dignity by
becoming a pimp hersel, in Deadwood ; the secretary rom Bay Ridge battling
her way through the testosterone-ueled battlefield o advertising in the
1960s, in Mad Men.
In keeping with their protagonists, this new generation o shows would
eature stories ar more ambiguous and complicated than anything that
television, always concerned with pleasing the widest possible audience and
group o advertisers, had ever seen. They would be narratively ruthless:
brooking no quarter or which might be the audience’s avorite characters, o-
ering little in the way o catharsis or the easy resolution in which television
had traditionally traded.
It would no longer be sae to assume that every thing on your avorite tele-
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vision show would turn out all right—or even that the worst wouldn’t happen.
The sudden death o regular characters, once unthinkable, became such a
trope that it launched a kind o morbid parlor game, speculating on who would
be next to go. I remember watching, sometime toward the end o the decade,
an episode o Dexter —a show that took the antihero principle to an all but ab-
surd length by eaturing a serial killer as its protagonist—in which a poor vic-
tim had been strapped to a gurney, sedated, and ritually amputated limb by
limb. The thing a viewer eared most, the image that could make one’s stom-
ach crawl up his or her rib cage, was that the victim would wake up, realize his
plight, and start screaming. Ten years earlier, I would have elt protected rom
such a sight by the rules and conventions o television; it simply would not
happen, because it could not happen. It was a sickening, utterly thrilling sensa-
tion to realize that there was no longer any such protection.
Not only were these new kinds o stories, they were being told with a new
kind o ormal structure. That cable shows had shorter seasons than
those on traditional network television—twelve or thirteen episodes com-
pared with twenty-two—was only the beginning, though by no means unim-
portant. Thirteen episodes meant more time and care devoted to the writing
o each. It meant tighter, more ocused serial stories. It meant less finan-cial risk on the part o the network, which translated to more creative risk
on-screen.
The result was a storytelling architecture you could picture as a
colonnade—each episode a brick with its own solid, satisying shape, but also
part o a season-long arc that, in turn, would stand linked to other seasons to
orm a coherent, reestanding work o art. (The traditional networks, mean-
while, were rediscovering their love o the exact opposite—procedural ran-
chises such as CSI and Law & Order, which eatured stand-alone episodes that
could be easily rearranged and sold into syndication.) The new structure al-
lowed huge creative reedom: to develop characters over long stretches o
time, to tell stories over the course o fity hours or more, the equivalent o
countless movies.
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PROLOGUE 7
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Indeed, TV has always been reflexively compared with film, but this orm
o ongoing, open-ended storytelling was, as an ot-used comparison had it,
closer to another explosion o high art in a vulgar pop medium: the Victorian
serialized novel. That revolution also had been acilitated by upheavals in how
stories were created, produced, distributed, and consumed: higher literacy,
cheaper printing methods, the rise o a consumer class. Like the new TV, the
best o the serials—by Dickens, Trollope, George Eliot—created suspense
through expansive characterization rather than mere clif-hangers. And like
it, too, the new literary orm invested in the writer both enormous power
(since he or she alone could deliver the coal to keep the narrative train run-
ning) and enormous pressure: “In writing, or rather publishing periodically,
the author has no time to be idle; he must always be lively, pathetic, amusing,
or instructive; his pen must never flag—his imagination never tire,” wrote one
contemporary critic in the London Morning Herald. Or as Dickens put it, in
journals and letters to riends: “I MUST write!”
The result, according to one scholar writing o Dickens’s The Pickwick Pa-
pers, the first hugely successul serial, certainly sounds amiliar: “At a single
stroke . . . something permanent and novel-like was created out o something
ephemeral and episodic.” Moreover, like the Victorian serialists, the creators
o this new television ound that the inherent eatures o their orm—a vast
canvas, intertwining story lines, twists and turns and backtracks in charac-ters’ progress—happened to be singularly equipped not only to ulfill com-
mercial demands, but also to address the big issues o a decadent empire:
violence, sexua lity, addiction, a mily, class. These issues became the defining
tropes o cable drama. And just like the Victorian writers, TV’s auteurs em-
braced the irony o critiquing a society overwhelmed by industrial consumer-
ism by using precisely that society’s most industrialized, consumerist media
invention. In many ways, this was TV about what TV had wrought.
Certainly this was the view o the only man on the ourth floor o Silver-
cup Studios more crucial to The Sopranos’ success than its missing star.
For all o the show’s accomplishments, its creator and executive producer,
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David Chase, was at best ambivalent about his career in television, at worst as
tormented as Gandolfini. Chase had grown up worshipping Film with a capital
“F.” His heroes were the auteurs o the European New Wave and the 1970s
America n filmm akers inspired by them. These men were maverick s, ar t-
ists who sacrificed the easy path to realize their vision on-screen. Television
was or sellouts and hacks.
Yet any o the directors Chase idolized would have killed or a raction o
the godlike powers over an ever-expanding universe that he exercised rom
his o ce overlooking the Queensboro’s of-ramp. Every decision—rom story
direction to casting to the color o seemingly insignificant characters’ shirts—
passed th rough that o ce. In the halls o Silvercup, his n ame and its power
were so oten invoked, usually in whispers, that he ca me to seem li ke an un-
seen, all-knowing deity.
This, too, was part and parcel o the wave washing over television: the as-
cendancy o the all-powerul writer-showrunner. It had long been a truism
that “in TV, the writer is king,” accustomed to power and influence unheard o
in the director-dominated film industry. Now, that power would be wedded to
the creative reedom that the new rules o TV aforded. And the men who
seized that role—again, they were almost all men: Chase, David Simon, Alan
Ball, David Milch, Shawn Ryan and, later, Matthew Weiner, Vince Gilligan,
and others—would prove to be characters almost as vivid as the fictional menanchoring their shows.
It was not an especially heroic-looking bunch—not a barrel-chested Bal-
zac or Mailer-like wrestler o words among them. Generally speaking, they
conormed to the unwritten television rule that the more power you have, the
more aggressively terribly you dress. A similar working-class ethic—part a-
ectation, part genuine (it is, ater all, a business dominated by teamsters)—
combined with a atalistic sense o any show’s provisional lie span, prevailed
in showrunners’ o ces. Some o the most powerul men in television worked
in digs that would draw a labor grievance rom assistant editors at lesser
Condé Nast magazines.
And being writers, they were not necessar ily men to whom you would
have automatically thought it prudent to hand near total control o a multi-
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PROLOGUE 9
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million-dollar corporate operation. Indeed, this story is in many respects one
o writers asked to act in very unwriterly ways: to become collaborators, man-
agers, businessmen, celebrities in their own right, all in exchange or the
opportunity to take advantage o a unique historical moment.
I that occasionally led to behavior that was imperious, idiosyncratic,
domineering, or just plain strange, it could perhaps be understood. “The thing
you’ve got to remember is there’s a lot o pressure to deal with when you’re
running one o these shows,” said Henry Bromell, a longtime TV writer and
sometime showrunner himsel. “You’d probably be better o with a Harvard
jock CEO-ty pe guy. But that’s not what you got. You got writers. So they react
to pressure the way most people do; they internalize it or they subvert it. They
lash out.”
Or as another television veteran put it, “This isn’t like publishing some
lunatic’s novel or letting him direct a movie. This is handing a lunatic a divi-
sion o General Motors.”
What all the showr unners shared—and shared with the directors whom
Chase held in such esteem—was the seemingly limitless ambition o men
given the chance to make art in a once vilified commercial medium. And since
the Hollywood film industry had long been in a competitive deep-sea dive to-
ward the lowest common denominator, chumming the multiplexes with over-
blown action “events” and Oscar-hopeul trash, Alan Ball, the showrunner o Six Feet Under , was entirely justified in h is response to hearing Chase’s stub-
born assertion that he should have spent The Sopranos years making films.
“Really?” said Ball. “Go ask him, ‘Which films?’”
W hat all this added up to was a new Golden Age—by most counts the
third in television’s short lietime, the first being the flowering o
creation during the earliest days o the medium, the second a brie period o
unusual network excellence during the 1980s. This isn’t bad or a medium
with a reputation somewhere beneath comic strips and just above religious
pamphlets.
It might be more precise to call it “the First Wave o the Third Golden
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Age,” si nce whether the age is indeed over remains an open question. At the
time o this publication, two o the six or seven major shows on which it o-
cuses were still in production; all the major players were still actively working.
Several o the conditions that sparked the revolution—primarily a proli-
eration o channels (both broadcast and Internet), all with a hunger or
content—were still in place. At the same time, there can be no replicating
the creative ecundity that comes with a genuine business and technological
upheaval—rom people not knowing what the hell to do and thus being willing
to try anything. That is what distinguished the generation o cable drama that
lasted roughly rom 1999 through 2013.
I was able to enjoy most o the Third Golden Age as a lay viewer. I have
never been a television critic or someone inclined toward rabid andom. I re-
member taking a VHS advance copy o The Sopranos out o the ree bin at
the magazine where I was working in the late 1990s. I watched about hal be-
ore dismissing it as a carbon copy o a Harold Ramis film being advertised at
the same time: Analyze This, starring Robert De Niro and Billy Crystal as a
mobster and his shrink. In retrospect, the knee-jerk comparison (in avor o
Analyze This ) was based solely on the act that one was a film and the other
merely TV.
Then, in 2007, I was hired by HBO to write a n o cial behind-the-scenes
companion to The Sopranos, then preparing or the second hal o its finalseason. By that point, I’d long since recanted and become a an o the show,
which, with or without my endorsement, had been accepted by the outside
world as a canonical accomplishment in the histor y o television. A represen-
tative rom the Smithsonian Institution visited the set one day when I was
there, to discuss which iconic props they might seize ater the final wrap.
I hung around—on set, around the makeup trailers, in meetings—chatting
with everyone rom actors to pa rking supervisors. (A singula r exception was
Gandolfini, who did not acknowledge my presence or weeks and sat or a hal-
hour interview only on my very last day in the building.) I ound mysel en-
tranced by the world into which I’d parachuted. It was, first o all, exciting to
suddenly be at the white-hot center o the pop culture universe, to have in-
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PROLOGUE 11
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toxicating access to rooms into which the rest o the world everishly wanted
to peer.
More than that ascinated me, though: I have spent my working lie in
magazines—a place, like television, in which the demands o art and com-
merce are in constant, sometimes tense, negotiation. In that wider war, this
was a battlefield on which art had seized the upper hand. Ater eight years,
there was plenty o atigue among the show’s sta and crew, along with the
complaining you’d find in any huge organization, but there was also a univer-
sal understanding that everyone rom writers to set designers to sound edi-
tors was being allowed to do perhaps the best work o their proessional lives.
The satisaction was palpable and heightened only by a truth that Breaking
Bad showrunner Vince Gilligan later confirmed or me: “The worst TV show
you’ve ever seen was miserably hard to make.” It was entirely possible, even
likely, to have a long, highly successul career in television without ever
working on a show one elt tr uly proud o; here, at least or a brie time, the
product was undeniably worthy o the talent and efort.
I let the world o The Sopranos convinced that something new and im-
portant was going on. The eeling deepened as I continued to watch David Si-
mon’s The Wire, HBO’s other masterpiece, and a new show rom one o the
writers o The Sopranos, Matthew Weiner’s Mad Men. The ambition and
achievement o these shows went beyond the simple notion o “television get-ting good.” The open-ended, twelve- or thirteen-episode serialized drama was
maturing into its own, distinct art orm. What’s more, it had become the sig-
nature American art orm o the first decade o the twenty-first century, the
equivalent o what the films o Scorsese, Altman, Coppola, and others had
been to the 1970s or the novels o Updike, Roth, and Mailer had been to the
1960s. This is a book about how and why it happened.
A
ttempting to keep up with the flow o great and good programs to come
out o the Third Golden Age oten elt like trying to get one’s arms
around a rushing torrent o water. For the purposes o this book, I needed to
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set parameters: The shows on which I concentrate are all an hour long and ap-
pear in short seasons o between ten and thirteen episodes. All are catego-
rized as “dramatic” (though I can’t think o any that don’t incorporate a strong
dose o humor). All appear on cable, as opposed to traditional network TV.
More subtly, all employ an open-ended, ongoing mode o storytelling
that distinguishes them rom either o their closest precedents: the largely
episodic “quality” network dramas o the 1980s and early 1990s ( Hill Street
Blues, thirtysomething, St. Elsewhere, and so on) and the closed-ended high-
production-value miniseries o the BBC.
These rules eliminate, at least rom a starring role, not only a handul o
noteworthy network shows o the same period ( Friday Night Lights oremost
among them), but also several fine cable shows that are very much the product
o the TV revolution but are essentially structured as season-long mysteries
that are solved, or at least put temporarily to bed, at the end o each cycle,
rather than remaining deliriously, riskily unresolved. I’m thinking in particu-
lar o the early seasons o Dexter and o Damages, shows I’m sad not to spend
more time on.
It also more or less segregates a parallel generation o hal-hour-long
comedies that did nearly as much to define the era and the networks on which
they appeared. At least one o these, Sex and the City, helped to pave the way
or the revolution by establishing HBO as a destination or distinctive origi-nal programming. Many would, like their dramatic counterparts, push the
definition o what had previously been thought possible on the medium—
even i those boundaries had, by the nature o comedy, been easier to push.
( Married . . . with Children’s Al Bundy pioneered awul athering on network
TV long beore Tony Soprano made it a staple o cable.) These shows—Curb
Your Enthusiasm, It’s Always Sunny in Philadelphia, and Louie, to name a ew—
shared many o the themes o the dramas, including that o the deeply flawed,
usually male protagonist; but on the whole, they did not partake o the ormal
innovations o the dramas on which I ocus. Moreover, comedy was the one
area in which the traditional networks actually kept some sort o pace with
cable, albeit sometimes seemingly against their will, with smart, multilay-
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PROLOGUE 13
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ered, and provocative shows like The Of ce, Arrested Development , Commu-
nity, and 30 Rock.
Another kind o hal-hour program emerged during this time, and that
was the cable show (not necessarily a sitcom) that centered on women rather
than men. It was comic itsel, this chauvinism o the clock: a male suburbanite
turned drug dealer was worth sixty minutes ( Breaking Bad ), while his emale
counterpart ( Weeds ) warranted thirt y. Only with the advent o Damages did
a emale-centric show break through this new glass ceiling.
This is only one reason or a plain act: Though a handul o women play
hugely influential roles in this narrative—as writers, actors, producers, and
executives—there aren’t enough o them. Not only were the most important
shows o the era run by men, they were also largely about manhood—in par-
ticular the contours o male power and the infinite varieties o male combat.
Why that was had somethin g to do with a cu ltural landscape sti ll awash
in posteminist dislocation and conusion about exactly what being a man
meant. It may also have had something to do with the swaggering zeitgeist o
the decade. Under George W. Bush, matters o politics had a way o becom-
ing reerenda on the nation’s masculinity: were we a nation o men (decisive,
single-minded, unaraid to use orce and to dominate) or girls (deliberative,
empathetic, given to compromise)?
Or the answer could be much simpler. Peter Liguori—the executive whodeveloped the first wave o FX programming and, later, House M.D., a Fox net-
work show that mimicked t he kinds o heroes suddenly successul on cable—
was candid enough to look inward. He had tur ned orty in 2000. “At one
point,” he said, “I was looking at the body o shows I was associated with and I
realized, ‘Oh, my God, Vic Mackey: orty-year-old guy, flawed. Screwed up.
The two guys rom Nip/Tuck, same descriptor. Rescue Me, same thing. Dr.
House, same thing.’ It was like I was looking at Sybil.”
In other words, middle-aged men predominated because middle-aged
men had the power to create them. And certainly the autocratic power o the
showrunner-auteur scratches a peculiarly masculine itch. The auteur theory,
Pauline Kael wrote in one o her attacks on that orthodoxy, “is an attempt by
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14 DIFFICULT MEN
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adult males to justiy staying inside the small range o experience o their
boyhood and adolescence—that period when masculinity looked so great and
important . . .”
Or as Barbara Hall, hersel a showrunner, said o her male counterparts:
“Big money, big toys, and a kind o warare. What’s not to like?”
Truthully, I’d hoped to avoid the cliché “Golden Age,” redolent as it is o
usty “Greatest Generation” nostalgia or the playhouse dramas and
vaudeville comedies that dominated the medium’s earliest years. (There wa s
plenty o garbage on television in 1950 and would undoubtedly have been
much more had there been twenty-our hours and five hundred channels
to fill.) However, no other term adequately expresses the sense o bounty,
the constant, pleasurable surprise, that being a TV watcher during this period
entailed. The shows came one ater the other, with startlingly consistent qual-
ity: first HBO’s astonishing run, with Oz , The Sopranos, Six Feet Under , The
Wire, and Deadwood ; and then the migration to other pay channels and basic
cable, with The Shield , Rescue Me, Damages, Dexter , Mad Men, Breaking Bad ,
and more. Even i not all o these were to your liking, none could be dismissed
as anything but new and challenging in the television universe. Sunday night,
when the majority aired, became something aki n to a national, communalholiday.
And the revolution in what we watched was insepa rable rom a revolu-
tion in how we watched. DVDs were barely in use when The Sopranos de-
buted. By the time it ended, not only had DVDs represented a significant extra
revenue stream or HBO, but—along with TiVo and other digital video record-
ers, online streaming, on-demand cable, Netflix, file sharing, YouTube, Hulu,
and more—they had introduced a new mode o television viewing. Now you
could watch an entire series in two or three multihour, compulsive orgies o
consumption—marathon sessions during which you might try to break away,
only to have the opening credits work their Pavlovian magic, driving you or-
ward into yet a nother hour. Or or those who resisted the binge method a nd
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PROLOGUE 15
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watched i n real time, there was its opposite: the unusual sensation o actual
suspense, delayed pleasure, in a world o instant gratification.
About those credits—or, to use the industry term that better hints at their
epic quality, those “main titles”: These were no minimalist flashes o music
and graphics. (Think Seineld ’s rippling bass line.) Nor were they the melan-
cholic credit sequences o the 1970s and 1980s ( Taxi , The Rockord Files,
WKRP in Cincinnati , Welcome Back, Kotter ) that promised more depth than
their shows ever delivered. They were expansive little movies in their own
right, guides to the vocabulary and palette o the show to come.
Here, as in so much else, The Sopranos set the template. Arriving in an
era o Friends rolicking dumbly in a ountain, it began with a characteristic
David Chase joke—Good news: There’s a light at the end o the tunnel. Bad
news: It’s New Jersey!—and went on to present, in Tony’s drive home, nothing
less than a minute-and-a-hal-long representation o Italian American prog-
ress in New Jersey: rom the working-class apartments o Newark’s old North
Ward, up Bloomfield Avenue into star ter homes in the Oranges, Glen Ridge,
Verona, and final ly to the Promised Land o the Ca ldwells. By the ti me Tony
crankily slammed the car door in his driveway, it was clear that he was not a
character who would be there or you when the rain started to all, or any
other time, or that matter.
As or the TVs themselves, perhaps every new generation o televisua ltechnology sounds like science fiction when it’s introduced, but, good God:
liquid crystals, 3D plasma, Blu-ray . This is the stu o dreams. The sets
themselves became objects o beauty, downright sensual delights to watch.
And TV’s directors and cinematographers, suddenly reed rom the restric-
tions imposed by the old grainy square box—establishing shot, close-up,
close-up, establishing shot, close-up, close-up, camera always on whoever was
speaking, everything flooded with light—seized on the possibilities. Now they
could work with shadows and darkness; hypnotic depth o field; beautiul,
endless wide shots; handheld pyrotechnics—the entire toolbox once seen only
on the big screen. While shooting the pilot o Breaking Bad in Albuquerque,
New Mexico, cinematographer John Toll gave a bewildered local Circuit City
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employee an outraged lecture on the correct picture settings or the flat-
screens in his showroom. “Do you realize how long I spend lighting these
things?” he said. The “small screen” had gone big, only without the indignities
o modern moviegoing: extortionary prices, cell-phone-chatting strangers,
and, in an ironic switch, relentless advertisements.
All o this conspired to create a remarkable new intimacy between show
and viewer. Even the most inveterate gorger on season-long blocks o a show
might find him- or hersel slowing down as the number o remaining episodes
dwindled, hesitant to say good-bye, a victim o something very much like sep-
aration anxiety. Ater all, by that point he would have spent at least as much
sustained time with those fictional characters as with his own riends or
amily.
With the simultaneous rise o the Internet, a new breed o an-cum-critic
was born. Once, a T V critic might review the pilot episode o a new series and
then never revisit it. Now, just as TV evolved into a true serial orm—making it
necessary to watch an entire season, or even multiple seasons, beore assess-
ing the work as a whole—it became paradoxically common to review each and
every episode as soon as it aired or even, via live blogging and live tweeting, in
real time. It became common to watch TV with a so-called second screen, a
smartphone or tablet, open and at the ready. Deep into the night and the wee
hours o Monday morning, the keyboards would click, turning out heroic ratso prose, parsing each nuance, pouncing on each inconsistency, speculating
on what might come next. Ater one episode o the FX comedy Louie, one an-
critic tellingly tweeted: “Let’s have a sleepover right now only instead o going
to each other’s houses we just sit here and tweetconverse about #Louie till
sunrise.”
The most diehard, or smitten, took to the strange practice o “recap-
ping”—which became the dominant way o talking about these shows on the
Internet. Recaps were precise, moment-by-moment retellings o an episode
just aired. They may have been a n opportu nity or editorializing and snarki-
ness, but they also smacked o ritual reenactment—not unlike a young writer
astidiously typing out a avorite short story, word or word, in an attempt to
commune with its author.
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Through all this, an unusual bond was ormed, not only between viewer
and show, but between viewer and network. A new drama on HBO or AMC was
deemed all but automatically worthy o the recap treatment and o hopeul
goodwill—a level o brand loyalty and afection never granted, say, CBS or
Paramount Pictures.
I it had once been axiomatic that audiences might tolerate di cult char-
acters at the sae remove o the movie theater, but not in their own bedrooms,
it turned out that the result was nothing less than a kind o overwhelming,
seismic love. Is it any wonder James Gandolfini might have elt just the tiniest
bit o pressure?
Understandable or not, Gandolfini’s absence was becoming increasingly
worrisome at Silvercup. The production team had already perormed all
the acrobatics it could—switching the schedule around to shoot those ew
scenes that could be done without its star. The whole operation had been ner-
vously treading water or days; many began to expect the worst. Terence Win-
ter, driving into work, heard a newscaster report, “Sad news rom Hollywood
today . . . ,” and his heart stopped. “It was some drummer or a band,” Winter
said. “But I thought, ‘Holy shit! He’s dead.’” Sooner or later, the press, hungry
or The Sopranos gossip at the best o times, would get hold o the story, andthe upper echelon o producers at Silvercup and at HBO began to prepare a
damage control strategy.
Then, on day our, the main number in the show’s production o ce rang.
It was Gandolfini calling, rom a beauty salon in Brooklyn. To the surprise o
the owner, the actor had wandered in o the street, with no money and no
identification, asking to use the phone. He called the only number he could
remember, and he asked the production assistant who answered to put some-
one on who could send a car to take him home.
The Sopranos would go on. And so would the world it had created.
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