Post on 07-May-2015
Dance Floor Theory
Solving Single-Sailor Apathy
Dance Floor Theory
Solving Single-Sailor Apathy
Dance Floor Theory
Solving Single-Sailor Apathy
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Which is the Better Dance?
A B
Where are the “Easiest to Retrieve” Memories?
=
=
=
=
=
=
BetterDance
BetterBrain
BetterDance
BetterBrain
BetterNavy
BetterDance
Relationships
Feelings
Emotions
Caring
Relationships
Feelings
Emotions
Caring
Is increasing these themes dangerous for the Navy?
Dance Floorsand
Naval Basesact the
SAME WAY.
The Dance Floor
The Dance Floor
The Dance Floor
Engagement
N 1 2 3 4 5
Engagement
N 1 2 3 4 5
Engagement
N 1 2 3 4 5
groups ANYWHERE
act the
SAME WAY
N 1 2 3 4 5
of Single-Soldiers will never participate in a
sponsored activity.
80-95%
2005 Leisure Needs Survey
Text
Bad Dance
5
0N
Good Dance
543210N
Text
Bad Dance
5
0N
Good Dance
543210N
Good Base
Text
Bad Dance
5
0N
Good Dance
543210N
Good BaseLeadership Opportunity
{80% - 95%
1
2
3
4
Apathy
5
OUR GOAL
1
2
345
(N)Apathy
1
2
345
(N)Apathy
meh.
1
2
345
(N)Apathy
hmmm . . .
1
2
345
(N)Apathy
what’s in it for me?
1
2
345
(N)Apathy
What am I
capable of?
1
2
345
What’s next for me?
1
2
3
How can I help?
45
{Current
Engagement
1
2
345
(N)Apathy
1
2
3
4
Apathy
5{CurrentEngagement
1
2
3
4
Apathy
5{CurrentEngagement
{ meh.80% - 95%
1
2
3
4
Apathy
5
Our Goal
1
2
3
4
Apathy
5
meh.
hmmm . . .
Our Goal
1
2
3
4
Apathy
5
meh.
hmmm . . .
X+1
Our Goal
Maybe it’s not about marketing.
Increasing Relationships
Blender Events
Increasing Relationships
THE RED BALL PROJECT
The Rules
- Bring It To Them
The Rules
- Bring It To Them
- Positive Reaction
The Rules
1
CONFUSE 80-95%
Apathy
2345
The Goal:
1
CONFUSE 80-95%
Apathy
2345
The Goal:
SCARE
- Connect The Dots
The Rules- Bring It To Them
- Positive Reaction
- Bring It To Them
- Positive Reaction
- Connect The Dots
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
The Rules
- Bring It To Them
- Positive Reaction
- Connect The Dots
- It’s Cheap!
The Rules
Relationships
Anything is fun with...
Numbers &FIND NEW PIC!!!!
#1 - clearly alone
#1 - clearly alone
#2 - joins in...but
#1 - clearly alone
#2 - joins in...but
#2 - for laughs
#3 - joins in...and
#3 - joins in...and
they multiple...
#3 - joins in...and
they multiple...
EXPONENTIALLY
THE TIPPING POINT
Will Follow
70%
THE TIPPING POINT
20%
Will Follow
70%
THE TIPPING POINT
20%
Will Follow
70%
10%
THE TIPPING POINT
20%
Will Follow
70%
10%
THE TIPPING POINT
STOP BEING#1
START BEING#3
FindA
ParadeAnd
SupportIt
X + 1“The Moment”
X + 1“The Moment”
Text
Bad Dance
5
0N
Good Dance
543210N
Good BaseLeadership Opportunity
No
YesNo
The Steps
1) Introduce Yourself
The Steps
1) Introduce Yourself
2) Introduce People To Each Other
The Steps
Focus Less onthe event
and
more on the introductions at the
event.
1) Introduce Yourself
2) Introduce People To Each Other
3) Make Small Groups
The Steps
If we don’t introducethem around something
positive -
They will meet
over beer.
1) Introduce Yourself
2) Introduce People To Each Other
3) Make Small Groups
The Steps
4) Get Out Of The Way
Connect them:
Connect them:
Connect them:
Connecting You
Connect them:
Connect them:
Connect them:
Connect them:
Connect them:
GREAT DANCE
GREAT DANCE
GREAT BASE
GREAT DANCE
GREAT BASE
Be the spatula
One Thing?
One Thing?
You
New
Energy
You (only bigger)
Yay!
Text
Yay!
Yay!meh.
Text
Oh my
Yay!
Yay!
tom@redroverhq.com
@tomkrieglstein
Dance Floor Theory
tom@redroverhq.com
@tomkrieglstein
Dance Floor Theory
tom@redroverhq.com
@tomkrieglstein
Dance Floor Theory
tom@redroverhq.com
@tomkrieglstein