Core things

• The user is at the heart of everything

Core things

• The user is at the heart of everything• They don’t care about your internal structure

Core things

• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you

Core things

• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help

Core things

• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help• Be inspiring, trustworthy and intuitive

Core things

• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and

charitable content

Core things

• The user is at the heart of everything• They don’t care about your internal structure • What can you do for them, not what they can do for you• It might be a moment of crises, don’t make it difficult to

get help• Be inspiring, trustworthy and intuitive• Users don’t see a conflict between commercial and

charitable content• Don’t ask for a long-term relationship on your first date

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Engage learnings

• Leadership not ownership

Engage learnings

• Leadership not ownership

• Audience wants to engage

Engage learnings

• Leadership not ownership

• Audience wants to engage

• Don’t be afraid of debate

Engage learnings

• Leadership not ownership

• Audience wants to engage

• Don’t be afraid of debate

• Think about trust and privacy

Engage learnings

• Leadership not ownership

• Audience wants to engage

• Don’t be afraid of debate

• Think about trust and privacy

• Be a good party guest

Engage learnings

• Leadership not ownership

• Audience wants to engage

• Don’t be afraid of debate

• Think about trust and privacy

• Be a good party guest

• Offer more than you ask

Engage learnings

• Leadership not ownership

• Audience wants to engage

• Don’t be afraid of debate

• Think about trust and privacy

• Be a good party guest

• Offer more than you ask

• Extend your awareness

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